How often have you found yourself not having time to Like a comment on your page even if it was great or not responding to someone on Twitter after they favorited your tweet. Or perhaps how often have left a not-so-nice comment hanging on your YouTube channel or a Facebook page?
These tasks, no matter how tedious have to be done regularly and preferably in real time.
You could possibly hire an intern to sit there all day and like comments, thank for retweets, delete bad comments, follow back new followers, etc. How much would it cost? Let’s do this math quickly:
If you get 100 different events per day (likes, favs, retweets, new followers, comments, etc) – you need to look and review each one. Let’s say it takes 30 seconds to review each one. Reviewing 100 events will take a minimum of 1 hour. Note that this is spread across the entire day – a major distraction to every else that you.
So by automating the handling of this data you can save at least 1 hour per day. Cost? Let’s say at least $25 per day. That’s a whopping $750 per month!!!
You may argue that having a human being handling this is the only way to do this because obviously you don’t want to like every comment and follow every follower back. Some comments are nasty and some users are fake. You are absolutely right – you must make these decisions intelligently. You are wrong however in thinking that only humans are capable of this.
We’ve built an automation engine that does just that – it intelligently listens to everything that happens within your networks and handles everything by applying a set of rules that you have specified. Here is generally how it works – all of your social events go through our engine an we then act upon these events based on criteria that you have setup:
As you can see you can set a number of criteria that would make respond much more intelligent.
We currently support a number of automations across Facebook, Twitter, Tumblr, Foursquare and YouTube. More networks will be added soon.
We’ve also put together this video that shows how it works: https://www.youtube.com/watch?v=l9GULrcvtkw