When publishing to social networks we often find ourselves focused on the content and target audience. These factors are clearly important – we want our message to be meaningful and interesting to our communities. Most social media managers also realize that spicing up a publication with an image or perhaps a video also makes a big difference with respect to message penetration and reach. More beautiful posts get a lot more attention than their “design-less” counterparts.
The one thing that we often overlook is that there is one element to our post that can help us tap into a very different subset of our community – those who are interested and follow local events. The boom of location based networks such as Foursquare and Gowalla is a testament to a very large number of folks being very interested in local events or events in or around where they are now.
This is called – geocoding. It simply means that you can add invisible ‘tags’ to your publications – something that none can really see but something that networks use to deliver location based information to those who are interested.
Takes a second to do and gives you, the publisher, much better chance of reached your target audience more effectively and precisely. You might be located in Texas or Wyoming but still have ability to reach out to folks Boston or New York.
You can utilize Social Report‘s Campaign Manager and publish geocoded message to variety of networks and study the impact of publishing location aware tweets, statuses and page updates. Very simple to use and comes with powerful reporting.