The popularity of consumers using the net to share their experiences with various businesses continues to grow. For the travel industry, both large and small business owners utilize these opinions in their everyday operations. Most businesses are closely monitoring any mention of their brand and services on twitter, facebook and other popular social media platforms. Although data gathered from social networks should not be ignored, not all travel related information can be harvested off these sites. Each page of the TripAdvisor site is dedicated to useful information on many of the world’s destinations. TripAdvisor features more than 100 million travel reviews and opinions on places and businesses around the world. With 60 new contributions posted every minute, a future traveler can easily determine which stops to include or exclude from their itinerary, where to dine, or at which lodging to stay. TripAdvisor mentions over 2,500,000 businesses. The site covers over 116,000 destinations and more than 1,100,000 accommodations of which 700,000+ are hotels and 400,000+ are vacation rentals. To further aid in making the best travel decisions the site hosts over 14,000,000 candid travel photos. TripAdvisor branded sites make up the largest travel community in the world, with more than 200 million unique monthly visitors**.
Customers’ satisfaction in the travel industry is a key to business success. Millions of people will go through the rotating doors of a hotel; some have to take their everyday world with them while others wish to leave it behind. Satisfying the needs of so many different customers makes the industry so much more challenging. In addition, the trip is not just governed by a single venue. A poor treatment at the traveler’s place of lodging can set a negative precedence for all of their activities in the area. This very well may result in negative reviews for a nearby restaurant, a shopping center, a spa, hair salon and other businesses. It is crucial for these business owners to monitor their performance and that of their community.
Utilizing Social Report tool to monitor TripAdvisor, a business can be in the know of all the reviews coming their way. They can also set up campaigns to monitor the reviews and other viable information of the nearby businesses. For example if you are a restaurant owner that constantly get great reviews, yet you find your sales on decline you might elect to use Social Report to monitor TripAdvisor activities of the nearby businesses along with your own. It is possible that a nearby hotel is constantly receiving poor reviews, such as “Accommodations are too high, will not be returning or recommending this place to others”. This loss of a customer will not just affect the quoted hotel but your business as well. Being aware of this situation you may make concessions and pair up with this hotel to offer lodging and dining packages. This way a consumer will leave satisfied and draw more business your way by leaving positive reviews.
With Social Report you are also not just limited to monitoring TripAdvisor activities. You can continue to scan for mentions on twitter, facebook and many others networks. The benefit of Social Report over any other tool is that you don’t have to go out and search for data and then compile it into meaningful information. The experts at Social Report had already done this for you, by presenting you with a complete picture of how you, your industry and your geography stand out as a whole among other competitors. TripAdvisor is one of many sites that Social Report is offering for your monitor and analysis needs. Our research team is constantly scouting the net in effort to bring other sites into our network and to ensure that you are not missing out on any valuable information that can be used to make your business a success.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, April 2013
**Source: Google Analytics, worldwide data, May 2013