The growth and success of highly visual social networks is not an fluke. People are highly visual when it comes to consuming content. Reading a 2 page article with now photo to help you visualize the information makes for a very dull experience. Social media is not different – the more visual and appealing the content – the more folks will engage with it.
As a test we have analyzed a random 1,000,000 tweets and found that using native Twitter upload almost doubles the chances of a tweet of being retweeted, while using TwitPic increases the chances of a retweet by a respectable 50% while using other posting methods like Facebook and Instagram had no impact of being retweeted that we can easily tell.
Similar trends are observed with Facebook posts. Facebook photos always outperform the status counter parts by significant margins. All forms of engagement are higher – likes, comments and shares.
Social Report offers a number of photo publishing options – everything from including a url to an image to uploading your custom photo. You can quickly crop and resize an image as well.
Since you can also schedule a whole series of publications – we absolutely recommend to have a different image every time. Otherwise your social timeline will look highly repetitive and redundant.
Then as you view the publication performance reports, keep and eye on metrics such as engagement, or ‘people talking about’ – all of these will give you a good sense of how well your publication does.