Keep an eye on conversions surrounding a particular topic, business or just a keyword. Social Report will both monitor and analyze social space for occurrences of a particular set of keywords that you've setup. You can setup as many of these keywords as you like. Multitude of configuration options give you complete control of how searches are conducted and how matches are determined
Track globally or zoom in on your network
Identify key topic influencers (people who contribute to the particular topic the most).