Social media management is a tough gig.
Contrary to what your friends might think, your job goes beyond just logging onto Facebook and Twitter and firing off status updates.
You need to write and optimize posts for each social network, add visual content, and get client approval for posts. And then, after rounds of editing, maybe, just maybe you’re ready to actually push the posts live… or maybe you’re headed back to the drawing board.
And while us social media managers can’t make our clients any less picky, one thing we can do is improve our workflows by using a cutting-edge social media management tool.
These tools have changed a ton over the years. Nowadays, they can assist with content creation, optimization, approval, and of course, the scheduling process. This lets you spend less time on the small stuff and focus on what you do best: creating killer social media content.
So in this article, we’ll dive deep and take a look at why social media marketers need to use social media management tools to schedule their posts in 2019. These reasons go beyond the basics and—if we do our job right—will put social media management apps in a whole new light.
Let’s take a look.
Social media management tools let you efficiently manage social media accounts (for multiple clients)
Face it: social networks were built for consumers, not marketers.
This can make a marketer’s job tough as we can’t stay signed into multiple accounts at once, schedule posts in advance, or crosspost to multiple social accounts.
In the past, this forced social media managers to write up their client’s posts in a Word document and then post them to social media when it was time to post (or realistically, when the social media manager remembered to do so—we don’t judge 😉).
Thankfully though, social media marketing tools have one basic purpose: to be a centralized hub for your client’s social media accounts.
You can link all of the social media accounts you manage to your social media management tool of choice, and they’ll stay signed in permanently. This means that flipping between browsers and constantly re-signing into each of your client’s accounts is a thing of the past.
Even better, the best social media management apps—like our own Social Report—let social media managers link their client’s social media accounts to different client projects. Each of these projects operate independently, so you never run the risk of scheduling content to the wrong client’s account.
Sounds like a dream come true, right?
Scheduling posts with a social media management tools speeds up your posting workflow
Speaking of scheduling, social media management tools let you do more than just schedule posts for later. Nowadays, you can automate your social media scheduling by:
- Building posting schedules
- Automatically rescheduling your best evergreen content.
- Setting up content syndications from RSS feeds
Here’s a quick look at each of these features:
Posting schedules are the quickest way to schedule new posts to social media. Just tell Social Report when you want to post each day of the week, and you can simply add each of your new posts to the posting queue with the click of a button—no manual scheduling required.
You’re not limited to one posting schedule either. You can create multiple posting schedules for different types of content, so you can mix up your content while still providing a consistent posting schedule that brings your audience members back for more.
You can take this a step further with Social Report’s awesome Evergreen Content feature. Just build a library of your best content, and our tool will automatically repost it when you have an open slot in your content calendar. This speeds up your posting process, and ensures that your best content gets the reach it deserves.
On the other hand, if your client posts a lot of blog content, you can set up a Content Syndication that will automatically repost this content to social media. Just enter their blog’s RSS feed and choose how you’d like to share and filter content. You can even repost third-party content that enriches your audience and builds brand reputation.
And the best part is, once the Content Syndication is set up, there’s no interaction required on your part. Just set it, forget it, and make another cup of coffee to celebrate your automation success. ☕️
Why does this matter to social media marketers?
Social media scheduling will save you a ton of time. When you’re no longer signing into multiple websites to post social content, you have more time to write and edit content.
Scheduling with a social media management tools lets you build a social media content calendar that keeps your content consistent, all while letting you add the variety you need to keep your audience engaged.
And just think about it: if your audience knows that you post an awesome tip every week that they find valuable, they're likely to keep coming back for more. While they're there, there's no doubt that they’ll bump into some other content they'd like.
More easily manage a post approval workflow
Do your clients require you to get your social media posts approved before you publish them? If so, there’s a good chance you currently handle this over email, sending Excel sheets full of posts over to be approved each week.
This inefficient process often leads to endless email chains, wasting both you and your client’s valuable time. But don’t worry: there’s a better way to handle this.
With social media management tools like Social Report, you can mark your posts as “pending approval” and have your client login to approve or deny posts before they’re published to social media. This will save your client time, and make your agency look super professional in the process.
Oh, and even better? You can give your clients the ability to edit posts themselves, so if event dates change or a meeting is canceled, they can update the pending post without any frantic late-night emails or urgent text messages.
Likewise, you can optimize for each social network you post to
Visual media is the ultimate social media optimization. It’s proven that Tweets with images get 150% more engagement than those without, and Facebook posts with a video get 230% more engagement than those without images.
But social networks don’t make it easy to post visual content as a marketer. There’s no way to save brand assets, and if you’re working with a designer, you’ll need to constantly flip back and forth between emails and Google Drive folders to get their latest designs.
And that’s where social media management tools come in. Most social media management tools have a media library that you can use to store all of your client’s brand assets, so you have super quick access to the visual content that you posts every day.
Plus, if you go with Social Report, you can even add shared Google Drive, OneDrive, and Dropbox folders to the media library. This is super helpful when working with a designer as you can have him or her simply upload the photos to a shared folder (letting you can skip endless email back-and-forth).
Further, tools like Social Report let you add other social media optimizations too. For example, you can add Facebook and Google My Business call-to-action buttons, Instagram location tags, and even set up organic audience targeting on Facebook.
These features are generally hidden in Facebook Business Manager or deep within menus of other social networks. Having them at your fingertips means you can take advantage of them more easily, and set both you and your client up for success.
Prove your ROI with reporting and conversion tracking
It’s crucial for modern day marketers to track their client’s key metrics, conversions, and click-through rates to succeed and keep clients happy.
Thankfully, most social media management tools track these out of the box. Simply connect your social media accounts, and the tool will begin tracking your follower counts, overall engagement rate, and even your profile views and impressions.
More advanced tools like Social Report keep track of the number of people that click on the links you post and actually make a purchase. This is impossible to track without a social media management tool, and give you a whole new look at your social performance.
Tracking these stats are important for two reasons.
The first being that—when you track these stats—you can stay accountable and prove to your clients that you’re providing real value to their business through social media.
This is especially true when it comes to conversion tracking. Tracking this statistic lets you show your client exactly how much business you’ve driven to their company, so there’s no doubting you and your part in meeting a client’s revenue and profit goals.
Plus, tracking social media engagements lets you track what types of posts perform well for your audience. Use the data to find what content works, and what you can tweak and improve to drive even more clicks and sales.
Now, pick the right tool to schedule your social media posts
Picking a good social media management tool is no easy task. There are a ton of options on the market, and each have different sets of features, pricing structures, and limitations.
But after taking a tough look at the competition, we’re confident that Social Report is the best bet for most agencies, in-house marketing teams, and freelancers.
We offer all of the scheduling features mentioned in this article, like content syndication, posting schedules, and a slew of optimization features like Facebook and Google My Business call-to-action buttons. These make each of your social posts pixel-perfect, and ensure that you’re posting awesome content each and every day.
Likewise, we support every social network and major marketing tool on the market—even the more obscure ones like SlideShare and Reddit. And since we’re Instagram Marketing Partners, you can post images and videos direct to Instagram—no smartphone required.
To round things out, we have a full reporting suite too. You can pull important stats like engagement and conversion rates, letting you answer your client’s toughest questions and prove that you’re growing their social following every single day.
Ready to give Social Report a shot? Start your free 30-day trial today and see for yourself why social media managers LOVE Social Report.