Facebook just redesigned its platform

Today, Facebook unveiled a total redesign of the Facebook experience—and we gotta say, it looks pretty awesome!

The announcement happened at the company's annual F8 conference. During the event's opening talk, Facebook CEO Mark Zuckerberg unveiled the new design and discussed the reasoning behind it.

Essentially, Facebook users have changed how they use Facebook over the past few years. Instead of posting publicly, more and more users are turning to groups and other more private ways of sharing content on the network.

From the words of Mark Zuckerberg himself: the new design "has a much bigger focus on communities and making communities as central as friends."

With the redesign, Facebook users will be able to access groups from a sidebar at the left-hand side of the screen. This will keep groups front-and-center as you move throughout the Facebook website.

Further, there will be a groups button at the top of the screen—clicking on this button will bring you to a page where you can find new groups, see the groups that your friends are in, and manage current group memberships.

Events are getting a makeover, too

Events also got a redesign

A new events tab will be added to the mobile app in order to give you a better look at events in your neighborhood and region.

Some of the new events features include a map view, an easier way to see what events your friends, and a much needed public events view.

A totally new look and feel

Facebook's redesign adds some mobile inspired design features

The rest of the Facebook experience will be redesigned too.

As you can see in the screenshots above, we see the desktop version of Facebook take design cues from the existing mobile app—for example, placing stories above the Newsfeed and adding a toolbar with quick access to notifications, videos, and more.

Facebook also noted that it's reprogramming the site from the ground-up. The company notes that this should improve speed and user experience, but we're not yet sure if this will affect the Newsfeed algorithm.

What does the Facebook redesign mean for marketers?

The main takeaway from the new Facebook redesign is that groups will continue to dominate the Facebook marketing space.

But this is no new trend. We've been huge proponents of Facebook groups since Facebook changed its algorithm to prioritize content from groups and other "content that matters" on the Newsfeed last year.

When Facebook changed its algorithm, it plummeted organic reach for Facebook pages. At the same time, however, Facebook gave groups more organic reach—even if they're run by a brand.

This groups-focused redesign shows us that Facebook is continuing its commitment to Facebook groups, and that we'll continue to see the platform prioritize content from them indefinitely.

So if you're not already embracing Facebook groups, now's a good time to start. Check out our full guide to branded Facebook groups—here, we take you through the process of creating a group, discuss the types of content you should post, and more.

Bottom line

That's all we know about the Facebook redesign...for now. We'll keep you updated when we have word on a release date and other new additions. Trust us, we're as excited as you are!

So, what do you think about the Facebook redesign? Let us know in the comments below—we're excited to hear your thoughts and predictions!

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