Having a Facebook page is an essential part of any modern marketing plan.
Virtually every brand with a digital presence is using the network—and it's easy to see why. After all, the social network has over 1.5 billion users from all corners of the globe and is continuing to grow every month.
But you have to do Facebook right. Because let's be real: being successful on the social network requires more than you just creating a page and posting randomly.
So, the first thing brands need to do when building a Facebook presence is simple: you need to build an awesome Facebook presence.
This means creating a page, filling out all the necessary fields, and starting a set posting schedule.
Sounds simple, right?
Well, it's simple in theory. But like most things in the social media world, you need to take special care when creating a Facebook page and presence in order to drive sales to your brand and leave a good impression on your audience.
So in this article, we'll take you start to finish on how to create a Facebook page and fine tune it to drive sales and generate new leads for your business.
Let's dive in!
1. Start with the basics: create a Facebook page
First thing's first: let's create your brand new Facebook page.
Do this by navigating to Facebook's new page website and choose the type of account you want to make: one for a business or public figure.
Since this guide is focused on creating a new Facebook page for business, we're going to go with the Business or Brand option on the left-hand side of the screen.
The first thing you'll be asked to do is give your new Facebook page a name. We recommend going with the full name of your brand in order to build brand recognition and recruit your existing customers as new likes.
You'll also be prompted to assign your page a category. Spend some time here and pick the most relevant category to your brand—this will help Facebook properly sort your page and serve it in search results.
2. Add a profile picture and cover photo that sells
Next, you'll be prompted to add a profile picture and cover photo to your Facebook page.
These are two key parts of any Facebook page—after all, these visuals show your audience what your brand is all about.
On the profile picture side, we recommend using a copy of your brand's logo. This will create visual awareness of your logo and make your page look complete and more legitimate.
Cover photos, however, are a different beast.
We won't go over how to create one here, but head over to our Facebook cover photo guide for more info. In that piece, we give you everything you need to know about making an awesome Facebook cover photo that sells.
3. Write an amazing Facebook bio
Congrats! You've officially created your Facebook page. It's now live on Facebook and ready to help you grow your business.
But, we're not done optimizing your profile yet.
Now, it's time to add some vital information to your Facebook profile—the first of which being a bio that describes what your brand does.
To add this, head over to the About section of your Facebook page and click Edit About at the bottom of the page.
Here, add a short bio about your brand and what it does. And if you need some inspiration, check out our full guide on writing the perfect Facebook bio for your brand.
4. Add your hours of operation, address, and other social accounts
As you can see in the screen shot above, the About section houses more than just your brand's bio. You can also add other important info like your hours of operation, address, and even links to other social profiles.
Take full advantage of this section and add all applicable information. Doing this will answer your client's questions before they reach out to you, saving you time and making your profile look more complete.
Don't be afraid to spend some time here. It's better to delay your page by filling out this page in full than to launch your page and have to respond to the same customer inquiries every day.
5. Add your cornerstone products to your page
If your business sells products—whether physical or digital—make sure to add them to your page's shop page.
Adding products here gives your audience an easy look at your catalog without having to go to your website. And, if you want, you can even sell products and accept payment right from your page.
To set this up, just head to over to the Shop section of your page. A pop-up window will appear with setup instructions, so simply fill out the prompts and start adding products to your page's shop.
Make sure to add all of your products to this page and strongly consider accepting payments through Facebook. This will help your brand more seamlessly sell products and advertise its catalog.
6. Add a call-to-action button to your page
Facebook recently added call-to-action buttons to Facebook pages. These buttons live directly under the cover photo, and can be added to any page by clicking on the blue add a button button.
There are a ton of different buttons you can choose from. Some of our favorites include a contact us button that opens a new Messenger chat, an app download button that links out to the App Store, and a watch video button that opens a video.
Make sure to set your call-to-action button up on day one. This will increase leads and drive more traffic to your products and services.
7. Add an @mention
Here's another easy one for you: make sure to give your new Facebook page a proper @mention username. This will help Facebook users and other pages tag you in posts, further increasing your reach.
To add this, just click the @mention button underneath your profile photo. You'll then be prompted to type in your brand's @mention.
We recommend making your @mention the same as your page name. This keeps things simple and ensures that your customers will be able to tag your brand's name with ease.
8. Experiment with chat bots
It's 2019 and Facebook chatbots are easier than ever to make. So easy, in fact, that you can get up and running with a chatbot that answers questions about your brand in minutes.
Our favorite chatbot creator for Facebook Messenger is Chatfuel. You can use the app to to create a free Facebook chatbot that answers questions, captures leads, and even helps your customers find the right products.
Setting up a chatbot will speed up your workflow and save your sales and support team valuable time. Additionally, it will give your customers the instant support they crave and increase happiness—seems like a win/win to us.
9. Like other pages in your industry
Begin expanding your page's reach by liking other local businesses and businesses in your industry from your Facebook page.
Doing this will show that your brand is actively involved with your community, and will encourage other businesses to like your page too.
This practice is especially important for local brick-and-mortar businesses. Even liking competitor pages can build friendly competition and encourage networking and cross-selling between community businesses.
10. Plan out your posting schedule
Now that your page is all setup, it's time to start planning out your content.
Instead of winging it and going day-by-day, we highly recommend planning out your content a few days ahead of time.
Sticking to some sort of set schedule will help you post consistently, share interesting content, and actively engage your audience.
You should consider alternating types of content on a daily basis. For example, Monday you can post in-house blog content, Tuesday can feature a Facebook Live video, and so on.
Further, assess your content schedule every couple of weeks. Use a social media analytics tool like Social Report to use data to assess what content is performing well, and what needs to be changed.
11. Use Social Report to schedule your posts
Want to make managing your Facebook page easier than ever? Use Social Report to put your Facebook posting, monitoring, and reporting on autopilot.
You can use the tool to schedule content in bulk, from RSS feeds, and even use the awesome built-in Evergreen content feature to reschedule your cornerstone content for expanded reach. Or if you prefer, you can use the standard post creator and make beautiful Facebook posts in seconds.
And like discussed earlier, Social Report's world class reporting tools also let you track all aspects of your Facebook growth. Some of our unique reports include:
- Overall engagement timeline
- Facebook ad spend and CPM
- Audience breakdown
- Engagement distribution by content type
- And more!
Then, when it's time to present results to your bosses, clients, or stakeholders, just export a presentation-ready PDF report in the export menu.
Last (but not least), our intuitive Smart Social Inbox feature keeps you up to date with messages and comments on all of your Instagram accounts. All you have to do is click on a comment and you can quickly reply to it without leaving the dashboard.
And there you have it: how to create a Facebook page that drives sales. Here, you learned how to create a Facebook page from the ground-up. If you follow all of these steps, you'll be rewarded with more Facebook likes, leads, and (of course) more sales.