Despite Twitter still lagging behind other social networks like Facebook and Instagram, the network is still super important for brands.
Customers love using it for support and finding new and interesting content, so brands cannot ignore it despite the network's dwindling monthly active user count.
But we get it: starting out on Twitter is hard.
If you just joined the network, chances are you still have a small follower count and may be contemplating giving up altogether. After all, if no one is reading your content, there's no point in posting it in the first place, right?
But don't give up just yet! If you're just starting out on Twitter marketing or have seen slowing follower growth in the recent past, you're not alone.
Lots of brands are relying on old growth hacks to get more Twitter followers. These outdated methods may have worked in year's past, but have been slowly phased out as Twitter tweaks its algorithm and otherwise updates its service.
So in this article, we'll show you 11 modern ways to get Twitter followers that actually work.
These methods focus on providing people with incentives to follow you, not growth hacks or black hat methods that will get you fake or low-quality Twitter followers.
So without further ado... let's dive in!
1. Be authentic (and not overly corporate)
As discussed in our Millennial marketing guide, Millennials love it when brands are authentic.
This means that your brand voice can't be overly corporate, so sound like a peer, not a marketing team.
Some ways you can do this include using somewhat informal language, sharing the occasional bit of humor, and even standing up for a cause you believe in.
These things will show that your brand is run by real people, not a computer or faceless marketing manager.
2. Give the people what they want
Have a solid understanding of who your ideal Twitter audience is and what they want to see.
But that's not all
You can do this by looking at successful competitor Twitter accounts and taking notes on what content is bringing them the most retweets, replies, and favorites. Then, start sharing similar (but original) content on your Twitter feed.
If the content you share is relevant and high quality, you'll see more engagement and reach on your tweets. This will put you in front of more eyes, and in turn give you more followers.
3. Create and share original content
Copy isn't just for ad men from the 1960s - sales, marketing, customer success, it doesn't matter what your role is. The better copy you can write, the more successful you'll be.— Drift (@Drift) April 12, 2019
So here are 6 tips for writing better copy, as told by @WalkerLucas 👇 https://t.co/gN3MwDwPVC pic.twitter.com/N8WWIACUw3
On a similar note, make sure you're sharing your own original content like blog posts, infographics, videos, and podcasts.
When you do this, you're building a following around your content that can't be found anywhere else. This will help you get Twitter followers as your audience will be itching to see what you post next.
Further, your audience will be more apt to retweet your original content, further expanding your reach.
4. Tweet frequently
You can't take breaks if you want to get more Twitter followers.
Instead, you need to be Tweeting consistently high-quality content that's expanding your reach, retaining your existing followers, and bringing new people through the door.
According to our research, you should be tweeting 3-5 times per day for maximum reach and engagement.
Social Report has a ton of powerful Twitter scheduling tools that will make your life easier. For example, you can use it to schedule your tweets in-bulk, letting you get a week's worth of Tweeting done in just a few minutes.
5. Make sure you're using the right hashtags
.@CarmenRane asked real people ﹡why﹡ do you write a negative review and what do you really want??— GradeUs (@GradeUs) April 11, 2019
Most people aren't jerks. They're not trying to ruin your business. They just want your business to do this...#CustomerService https://t.co/fnLjDRz8qf
Think of hashtags like SEO for Twitter. When you use them, you'll get your content in front people that are searching for the content you're posting.
And if they like what they see, you'll more than likely score a new follower out of the deal.
Need help finding hashtags to use? Just use the same method as keyword research for finding keywords: look at what your competitors are hash-tagging, prove them in a Search Agent, and use them in your post.
Don't overdo it though. Too many hashtags will make your post look spammy, so limit yourself to one or two hashtags per post.
6. Engage with other Twitter users
One easy way to get your content in front of new eyes is by engaging with other Twitter users.
When you respond to other tweets, your response will be chained to the original post, giving you free publicity and showing others that you're actively engaging with people in your industry.
But make sure these responses are super high-quality.
Because if you do it right, you might get a retweet or public response from the person you responded to, putting you in front of thousands of new eyes that are hungry for new industry content.
Another way you can piggyback off of other people's audiences is by including other brands and influencers in your blog content.
For example, if you run a travel blog, write a roundup of the best travel podcasts to listen to in 2019.
Then, Tweet the article and @mention all of the included podcasts—there's a good chance at least one of the included podcasts will be flattered and retweet you!
7. Use more visual content in your Tweets
xtreme urban farmers love renaming their equipment. garden shears? nah, those are dual-wielded nature blades ✂️🔥 pic.twitter.com/Ggks7pw77R— vitaminwater® (@vitaminwater) April 8, 2019
An easy way to get Twitter followers is by adding photos, videos, and other visual media to your posts.
Doing this is proven to increase engagement on your posts— for example, Tweets with images are 150% more likely to be engaged with than those without.
And when your tweets are more engaged with, more people will see them. In turn, you'll end up with more followers.
Don't have a graphic design team? No worries, just use a free visual media tool like Canva or Adobe Spark to create visual content quickly.
8. Optimize your twitter profile
The first things people see when loading your Twitter account (or hovering over your name) are your bio, cover photo, and profile picture.
So with that in mind, make sure these are super polished and make a good impression.
In short though, your Twitter bio should show off your achievements and products as well as contain keywords related to your industry. This will tell potential followers what your brand is all about and entice them to learn more.
The same goes for your Twitter cover photo. Shamelessly fill it with self-promotion and make it a visual extension of your bio. For example, if you discussed your latest product in your bio, show a beauty shot of it in your cover photo.
9. Promote your Twitter following on your website and newsletter
One of the easiest ways to grow your Twitter following is by bringing over your current fans. So, put your Twitter account on your website, newsletter, and other social profiles. Just grab a free social button pack and start embedding—Twitter even has a free set on its developer page.
Plaster these on your blog posts, website footer, and landing pages. Chances are, people that love your content will jump at the chance to get more of your insights via Twitter too.
You can even cross-promote your Twitter account (and other social profiles) on Facebook. Just head over to the About section of your Facebook page and add a link to your Twitter account.
Now, you'll have another shot at a Twitter follow when people are checking your business' hours and address info—nice.
10. Pick your pinned tweet with care
You can only set one tweet to be pinned to the top of your profile, so choose carefully.
We recommend pinning a piece of your best work.
For example, a super in-depth guide you've published to your blog, an awesome video showing off your latest insights, or a huge feature or product announcement.
Whatever you pick, make sure it's high-quality and gives a good look at exactly what your brand does. After all, this is likely the second thing they'll read after checking out your brand's Twitter bio.
11. Be positive
Sure, this one might sound weird... but hear us out for a sec.
HubSpot's Dan Zarrella posted a study on scientifically-backed ways to gain a social following. One of the most interesting bits from the study is that social accounts that frequently post negative remarks and comments have a lower following than accounts with a more positive outlook.
And hey, it makes sense—would you hangout with someone that's constantly bringing you down?
So, our advice is to stay positive.
Tweet happy things, and present neutral things with a positive tone. These good vibes will make your existing followers stick around, and entice new followers with the promise of positivity.
You can't rely on outdated Twitter growth hacks to grow your Twitter following in 2019. Nowadays, the algorithm is prioritizing people that are actually putting effort into their tweets, and rewarding them with higher reach and, in turn, more Twitter followers.
But enough from us—now we want to hear from you! How have you been growing your Twitter following in 2019? Let us know in the comments.
Need help growing your Twitter following? Try Social Report free for 30 days.