Digital marketing is a new-and-upcoming field, so naturally, you need to think outside the box when finding ways to learn techniques. Additionally, the nature of emerging tech is that it can be difficult to get a traditional degree in it.
By the time the ink on your course materials is dry, the industry has totally changed. Luckily, the internet is a powerful source of information, and there are also some amazing digital marketing certifications available to give you an edge in 2020.
Not only does a digital marketing certificate keep you dynamic, it also keeps you competitive. The digital marketing space is growing, and there’s a talent gap that hiring managers are looking to fill.
McKinley’s 2019 marketing hiring trends report reported that 44% of hiring managers found it difficult to find a qualified marketing candidate, and that 58% of those hiring managers were increasing their marketing budgets for hiring. It’s a real candidate’s market for hiring - over 61% of hiring managers said they were planning on hiring a digital marketing employees.
If you want to get into this field, now is a great time. There are a ton of different digital media certifications on the web and local, each focusing on different parts of digital marketing.
But let's be real: these courses can cost a pretty penny, and not all of them are worth your time.
So in this article, we'll show you the top digital marketing certifications that will push your career to the next level. Each of these digital marketing certifications will teach you actionable skills for a reasonable price.
Sound good? Let's dive in!
American Marketing Association - Digital Marketing Certification
Think of the AMA Digital Marketing Certification as the SAT of the digital marketing world. The test is made of 120 questions and it takes two hours to complete, and it’s built for people who have existing knowledge of the marketing world. You must get at least 80% of the questions right to pass, and you have three attempts to get it right within a year of taking it.
Sound intimidating? You’ll be encouraged to hear that the exam is one of the least expensive options on this list, so the risk is a lot lower.
AMA Member $249
eCornell — Digital Marketing Certificate
Want to study at Cornell without footing a huge tuition bill? The university's online Digital Marketing Certificate may be just what you need.
The certification takes you through paid engagement, marketing funnels, and implementing marketing plans. Check it out if you're just starting out in social media marketing—it's a great overview of all major social media and digital marketing techniques.
Price: $950/month or $3,600 total
Northwestern — Digital Marketing Strategies
Northwestern University offers a 2-month online program called Digital Marketing Strategies: Data, Automation, AI & Analytics. This program focuses on more advanced digital marketing techniques like data mining, agile marketing, and brand storytelling.
Price: $2,600 with flexible payment options available
General Assembly — Dive Into Digital Marketing
General Assembly is an online and in-class (your choice) learning platform focused on those in marketing, technology, and creative careers.
The Dive Into Digital Marketing certificate focuses on teaching the basics of social media and digital marketing, with courses on Google Adwords, SEO, and more. Check out their website for more info and campus locations.
Price: Contact for more info
DePaul University — Digital Marketing Strategy Certificate Program
Chicago's DePaul University offers an in-class Digital Marketing Strategy certificate. The course focuses on social media strategy, SEO, web analytics, and other digital marketing basics, giving new marketers a great look at the basics of digital marketing.
At under $1,300, it's a good deal for a jam-packed one-month course. Just note that the course is only offered at the university's downtown Chicago campus.
Google Digital Garage — Fundamentals of Digital Marketing
Don't want to drop big bucks on a digital marketing certification? Check out Google's Digital Garage online courses.
The Fundamentals of Digital Marketing course offers 40-hours of free courses that give you baseline knowledge of social media and search marketing, and even has a few specialized courses on Google My Business.
Oh, and the best part? You'll receive a recognized certificate at the end of your coursework. All 100% free of charge.
BrainStation — Digital Marketing Certificate
Like General Assembly, BrainStation is a tech-focused learning and certification learning platform. The company offers a wide range of classes in its Chicago, New York, Boston, Toronto, and Vancouver campuses and online.
Its rigorous Digital Marketing Certificate takes students through the fundamentals of search and social media marketing and ends with a capstone project that lets you put your newly-learned skills to use.
Price: Contact, flexible payment options available
SimpliLearn — Digital Marketing Course
SimpliLearn's Digital Marketing Course is perfect for hardening your existing digital marketing skills. It has 53-hours of instructor-led courses that give you insights on social media ads, Google search advertising, and more.
Price: $499 for self-led, $999 for instructor led
Duke University Continuing Studies - Digital Media & Marketing Program
The Digital Media and Marketing Program was developed by Simplilearn, but it’s administered by Duke University, so you get a certificate from a university with a lot of name recognition.
It’s an online, self-paced program designed to introduce you to the digital marketing word, and you can expect a firm grasp on the fundamentals, as well as the newer tools that are essential in your marketing toolkit: SEO, social media, PPC, and analytics. There are even labs an electives!
The University of Vermont — Advanced Social Media Marketing
The University of Vermont offers a number of online digital marketing certificates. Its Advanced Social Media Marketing certificate focuses on social media marketing, diving deep in showing you how to build a social media strategy and put it into action.
Check out one of their recent webinars on Social Media Marketing:
When you're done with the course, you'll receive a certificate of completion from The University of Vermont and have the skills needed to achieve Hubspot’s Social Media Certification—nice.
Digital Marketing Institute — Certified Digital Marketing Professional
As the name suggests, the Digital Marketing Institute is an online learning platform solely focused on helping digital marketers improve their skills.
Its Certified Digital Marketing Professional certificate includes a huge array of classes focusing on all parts of digital marketing. It has classes on content marketing, social media, and even website optimization.
This makes the certificate best for those wanting to start their own agencies or be a digital marketing generalist. Check out the full list of classes and see if it's a good fit for you.
New England College of Business — Online Digital Marketing Certificate
The New England College of Business' Online Digital Marketing Certificate may be the most expensive option on the list, but it gives you the most freedom to study what you want.
It has a vast selection of specialized courses—everything from viral to email marketing—and you can build your six-class certificate based on your specific areas of interest. The only required class is a basic intro digital marketing course.
And there you have it—12 digital marketing certifications that will push your career to the next level. Each of these programs are vastly different but will teach you important skills you need to up your digital marketing career in 2020.
Have you completed a digital marketing certification? Think they're worth the time and money? Let us know in the comments—we'd love to hear your thoughts.
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