Over the past few years, we've seen social networks get more and more interactive. 

Now, nearly all major social networks have stories platforms, polls, and other ways for users to voice their opinion and mingle with others.

Here at Social Report, we're a huge fan of social media polls. These are quick-and-easy ways for you to gauge your audience's opinions without making them type or spend too much time.

In turn, this gives you great engagement numbers and an accurate look at how your audience feels about a particular subject. 

So yeah, polls are great—but where should you host them? Further, what are best practices for making polls that are actually engaging?

Good thing you asked. Because in this article, we'll dive deep and show you best practices for running polls on social media. Additionally, we'll show you how to run polls on Instagram, Facebook, and Twitter.

Sound good? Let's dive in!

How to make polls on social media

Like discussed earlier, Twitter, Instagram, and Facebook each have their own native polling platforms. Here's how to access each of them:


Making a new poll on Twitter

Making a Twitter poll is easy.

Just make a new tweet and click the poll button underneath the new tweet box at the top of the screen. Then, you can add your question in the Ask a question box and the poll choices in the Choice boxes underneath.

By default, Twitter gives you two poll choices. However, you can add more choices by clicking the Add a choice button underneath the two options.

Finally, click the 1 day button underneath the poll choices to change the poll duration. You can run your poll for up to seven days.

That's all there is to it!


Making a new Facebook poll

 Like Twitter, it's super easy to make Facebook poll for your Facebook profile, page, or group.

Just make a new status update and click the ... button at the bottom of the pop-out window. Then, click the poll button at the bottom of the screen to add a poll to your status update.

You can add your poll options by filling out the option fields underneath the status update field. As you fill out the fields, space for more options will be added automatically. If you don't fill them out, they won't be published.

You'll notice that there are photo and gif buttons on the right-hand side of each of the poll option boxes. Click on these to make your poll options an image—this can make for a more light-hearted poll.

Finally, you can change your poll duration using the drop-down menu underneath the poll option boxes.


 An Instagram Stories

Instagram polls can only be made in Instagram stories—but don't fret, these are still super engaging and are a great way to up your stories game.

Tap the stickers button to add a poll

Adding a poll to your story is easy: just make a new story and click the sticker button at the top-right corner at the top of the screen. Then, look at the bottom of the screen and tap the poll button.

Add your poll options here

Tap the ask a question button at the top of the screen and enter your question. Then, tap the yes and no buttons to change the poll options.

Once you're done, tap the done button at the upper right-hand corner of the screen. Note that there's no way to change the duration of your poll as Instagram stories are limited to 24 hours.

Follow these best practices for better social media polls

Now you know how to make polls. Awesome.

But there are a few key best practices to keep in mind when creating a new social media poll. These best practices will make your polls engaging, giving you more votes and accurate results.

Let's check 'em out!

Keep them short and to-the-point

Our number-one word of advice for polls is simple: keep your questions short-and-sweet, and make your answer options limited.

This lets your customers answer your poll as quickly as possible, ensuring that little-to-no audience members are blindly scrolling past your polls because they're too long.

But with that in mind, spend extra time working on a punchy question that really sticks out. Use active language that's to-the-point without fluff.

Keep polls on one social network

You can post social media polls to all three of the major social networks, but you shouldn't cross-post your polls.

This sounds counterintuitive, but cross-posting will clog your follower's feeds cross-network and is likely to give you inaccurate results.

So to counter this, alternate the networks you're posting polls to. Do Twitter one week, Instagram the next, and so on. This will ensure you're always posting to the right network and not bombarding any of your users.

Use humor to your advantage

Humor is one of our favorite ways to increase engagement on social media polls. This gives your poll a lighthearted feel, and will no doubt make your audience smile.

We like this because it leaves a good impression on your audience—something they'll remember when deciding to purchase your products and services in the future. 

Need help developing a humor-filled voice for your brand? Check out our favorite brands using humor in their social media posts—it's full of awesome content to jumpstart your creativity!

Use polls to inform your followers

Alternatively, you can use polls to inform your audience on important topics in your field.

Doing this is simple: pick a thought-provoking question that's related to the topic you want to shine a light on and post two simple answers.

Take the TurboTax tweet above for example. This poll makes rideshare drivers think about their taxes, reminding them to report self-employment tax after giving their 30th ride.

When executed correctly, you can make your audience consider new viewpoints and spread awareness for a topic that's close to your brand's heart.

Generate content (and product) ideas with polls

Need new ideas for blog posts, products, or content for your YouTube channel? What better way to ideate than by asking your audience!

Ask your audience to vote on new blog topics, features, or product ideas. Then, use the results to guide new product launches and brainstorming sessions.

Asking your audience will give you immediate feedback on new ideas, ensuring that you're not wasting time and money on something your audience hates.

Bottom line

As you can see, polls are an excellent way to engage with your social media following. Use these tips to make social media polls that people actually use—trust us, the insights you gain will be well worth the effort!

Now we want to hear from you. Do you use polls to engage with your following? Let us know in the comments—we can't wait to hear from you!

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