Social media is becoming more and more important to churches and religious nonprofits—and it's easy to see why.
After all, people of all ages are moving to social media to find new things to do, places to go, and people to meet. And trust us—finding a new church is no different.
But we get it: managing a Facebook, Twitter, and Instagram page for your nonprofit is a time-consuming task. And mixed with your already busy workload, it may seem out of the picture.
But fear not: a ton of awesome social media management tools have entered the scene over the past few years. These can help speed up content creation, scheduling, and approval. This means huge time savings, making social media management task an easier task for all.
So with that in mind, we'll show you the best social media apps for churches and religious nonprofits in this article.
We've focused on finding the best applications that nonprofits can use for speeding up their social media.
Further, we've given special preference to apps that have a nonprofit discount—we want your donations to go as far as they can.
Sounds good? Let's dive in!
Social Report — an all-in-one social media management tool
Every church needs a social media tool that they can use to schedule posts and generate detailed reports without breaking the bank.
Our app—Social Report—checks all these boxes.
Social Report has excellent smart scheduling tools, in-depth analytics and reporting, and even a smart social inbox that shows your mentions.
On the publishing side, you can schedule statuses to all your social media accounts at once.
Just build out your post in the message composure window, select the accounts you want to post to, and schedule it for publication.
Even better, you can use our Content Syndication and Evergreen Content features to automate social media posting. We also offer a bulk scheduling tool that lets you import status updates from an Excel document, so you can schedule all your posts at once.
Trust us, this will save you a ton of time.
Moving on to reporting, we have excellent reporting features that give you an in-depth look at how your social media accounts are growing, making it easier to test new marketing methods.
Some of the reports we offer include:
- Content performance
- Cross social media channel performance
- Engagement optimization
- And more!
But best of all though, Social Report supports virtually all social networks—and yes, that includes Instagram and Pinterest!
In fact, we're one of the few social media management tools that support direct Instagram scheduling.
Best of all? Social Report offers a 50% discount for nonprofits, so the app starts at just $25 per month! So start your free Social Report trial today.
Canva — easily make beautiful social media graphics
Need to make social media images but don't have a graphic design team?
No worries—just use Canva.
Canva is a free web-based graphic design app. You can use the tool to create banners and other social media images using the app's huge library of free templates and design elements.
Just fill them in with your own text, change up the imagery, and brand with your logos. And bam—you have pixel-perfect images ready to share with your church.
Once your design is perfected, you can download social-friendly copies of your designs and post them directly to your social networks of choice. No more fumbling around with Photoshop's Export for Web features.
ShareThis — free social sharing buttons for your church's website
Chances are your church or nonprofit has a website or blog. Now, make it shareable with ShareThis!
ShareThis offers free social sharing buttons for your website or Wordpress blog. These buttons are polished, responsive, and optimized for mobile, so they'll fit with the look of any modern church's website.
Just add the ShareThis code to your website and you're good to go! We promise it won't take more than 10 minutes to implement.
Oh, and best of all: it's completely free to use ShareThis!
Kapwing — quickly edit social media videos on the web
It's no secret that video is taking over the social media world. So if your church wants to increase attendance, it should experiment with posting clips from services and small group sessions.
But wait a sec, isn't editing video an expensive and time-consuming task?
Not with Kapwing!
Navigate to the Kapwing website, select of its many editing features and upload your video clip. Then, Kapwing will do the rest—no manual video editing required.
Pretty sweet, right?
Some of Kapwing's editing features include cropping, trimming, and speed adjustment, so you can take cellphone video from Sunday service and edit it down to a short Facebook-friendly clip in seconds.
Kapwing adds a small watermark to all videos. Thankfully though, you can remove this watermark for a $6 per video fee, or subscribe to the app's unlimited plan for $20 per month. Not too shabby for the functionality you're getting.
TweetDeck — better manage your Twitter
If you want to manage your church's Twitter account without the monthly fee, check out TweetDeck.
TweetDeck is Twitter's free in-house social media tool for power users. The app lets you view, manage, and tweet from all your church's Twitter accounts all in one place.
It also has a number of other cool features. For example, you can use it to run ongoing searches for different keywords and hashtags.
We're also huge fans of TweetDeck's modular paned interface. You create as many of these panes as you'd like to show different lists, Twitter feeds, searches, and more.
Facebook Pages Manager — a free way to manage Facebook pages on-the-go
Sometimes you need to take your church's social media on-the-go. And for the times when that involves Facebook, make sure you're covered with Facebook Pages Manager.
You can use the application to schedule posts to your pages, see engagement statistics, and respond to messages without touching your computer.
This is a bigger deal than you may think.
With the app, you can easily separate your personal Facebook from your church's Facebook account. Gone are the days of triple-checking the location of everything you post—thank goodness!
Story Heap — create and schedule Instagram and Snapchat stories online
Instagram and Snapchat Stories are a powerful way to grow your church's social following—especially amongst for the younger crowd.
But creating Stories content on a smartphone can be rough. Limited screen real estate makes it hard to create the right
And that's where Storyheap comes in.
Storyheap is a web app that lets you create and schedule Snapchat and Instagram Stories in your web browser.
The app has a drag-and-drop story builder, so it’s just as easy to make stories on Storyheap as it is in the Snapchat or Instagram app—except you have more room to work.
Even cooler, Storyheap has built-in filters and photo editing options, so you can spice up your stories without calling a designer.
Then, once you're done making a Story, Storyheap lets you publish it right away or schedule it for a later time.
We like to make all of our stories on Monday morning and schedule them throughout the week. This saves a ton of valuable time.
PageModo — make your church's Facebook presence more unique
PageModo helps you stand out among the sea of generic of Facebook pages with amazing themes and custom tabs.
You can create a custom tab on your church's Facebook page and easily add photos, videos, maps, service information, and more with just a couple clicks. Since you have control over the HTML and CSS of the tab, you can do whatever you please.
When used correctly, these extra tabs can make your church's Facebook page a knowledgebase about your church.
As an added bonus, PageModo even has a cool cover photo builder that lets you create slick banners with custom images and text—no design experience required.
Trello — manage your church's social media team
Chances are your church's social media team is made up of a number of volunteers. So with that, you need to keep yourself and your team members organized—especially if multiple people are handling similar tasks.
Thankfully, Trello has your back.
Trello is a free kanban style task management tool for the web. Traditionally, kanban task management is when you write tasks on sticky notes and physically move them through task stages that are labeled on a whiteboard.
For example, you may have "weekly Facebook posts" be a task and "edit images", "write posts", and "schedule posts" be your task stages.
Trello keeps all the kanban tradition but moves the process to the cloud. Simply put: it swaps the whiteboard and sticky notes for a digital board and "cards".
Create a Trello board for your church's social media team and use it to track your progress in creating weekly social media posts or whatever else you need to work on during the week.
Trust us, it'll keep your team super organized.
IFTTT — automate rudimentary social media tasks
IFTTT—or, If This Then That—is a free cloud-based automation platform.
You can use it to link any two web services together in what the app calls a "trigger".
Some interesting examples of triggers include automatically uploading small group photos to your Facebook page, or tweeting the contents of a new row in a Google Sheets spreadsheet.
Use IFTTT to automate boring and time-consuming social media tasks. This will save you time and money, and ensuring that your volunteers' time is well spent.
In other words: think of IFTTT like your free digital social media assistant.
Those are the best social media tools for churches and religious nonprofits. In the comments, let us know what tools you use to better manage your nonprofit's social media accounts. We're excited to check 'em out!
Need a social media management tool? Social Report has a 50% discount for nonprofits.