No matter if you're just starting out on Twitter or you're a seasoned Twitter veteran, you can never have enough Twitter tips for creating better content.
After all, the Twitter landscape is changing daily, with ever-changing algorithms that affect what kind of content performs well.
Because of this, it's important to refresh your Twitter knowledge annually and stay on top of trends.
This will help you find new ways to promote your products and services, and will keep you from falling behind.
And no one wants that!
So with that in mind, today we'll show you 10 awesome tips for creating better, more engaging tweets. These tips range from technical growth hacks to actual tips on writing better Twitter copy.
Sound good with you? Let's dive in!
Use active language
’Tis the season for a nutritious breakfast! TRY our tasty Gingerbread belVita Breakfast Biscuits as part of a balanced breakfast. pic.twitter.com/JcuIDXsyOB— belVita (@belVita) November 5, 2018
Use active language in your Tweets. This makes your Tweets easier to read and gets your point across without fluff. Further, this avoids unnecessary words so you can more easily fly under the 280 character limit.
Use visual media as much as possible
Visual media is proven to increase engagement on social media posts. In fact, studies show that people remember 65% of visual content three days later, compared to a paltry 10% for written content—pretty insane stuff!
Further, Twitter stats show that Tweets with visuals are retweeted 150% more than Tweets without. So yeah, you NEED to be using images and video in your Tweets.
Use call-to-actions to increase clicks
If you have a background in #Biology, there are a number of interesting career opportunities for you at CIA.— CIA (@CIA) November 7, 2018
For more information or to apply, click here: https://t.co/qB9Ya45lGwhttps://t.co/lVhCU7XaY1
Always use call-to-actions when promoting products or services. This gives your audience a reason to click own your link versus scrolling on.
Oh, and your call-to-action doesn't have to be anything crazy. A simple "click here for more info" or "check out this blog post" works great!
Share awesome third-party content
RT @MarketingProfs I Digital Marketers to Follow in 2019: @OnlineDrea@dannysullivan@randfish@TheSalesLion@NealSchaffer @wilreynolds@PilarLazzati @seosmarty@heidicohen@jorn_lyseggen@oligardner— Dalai Group, LLC (@DalaiGroup) October 31, 2018
More: ⬇️#DigitalMarketing #InfluencerMarketing #DigitalStrategy https://t.co/om4b4HU7vg
You don't always need to share in-house content. Mix things up and share content from your favorite industry blogs and newspapers. This puts awesome content in front of your audience, making them want to follow you for more.
For bonus points, use Social Report's Link Frame feature to brand third-party content.
This feature lets you add a banner to the top and bottom of your third-party content with a logo and call-to-action button, so users can go back to your site after they read.
Keep your Tweets short and sweet
April 2019. pic.twitter.com/pKIQKdc9TP— Chicago Cubs (@Cubs) November 13, 2018
Tweets under 100 characters are the highest performing. And it's easy to see why: they're easy to digest, and you don't run the risk of your audience members losing interest mid-way through your message.
Use the right hashtags at the right time
ICYMI: The new bike lane along Delancey Street to the Williamsburg Bridge in the #LowerEastSide is expected to handle thousands of new daily cyclists in the spring: https://t.co/l9ZFz5jLnc @NYC_DOT pic.twitter.com/gnLP0SAXEr— City of New York (@nycgov) November 16, 2018
Hashtags are a great way to get your products in front of new people, but don't overdo them.
Only use a few hashtags that are related to your Tweet, and don't stuff Tweets with unnecessary or unrelated hashtags. If you do this, chances are your Tweet will end up in front of the wrong eyes.
Tag other Twitter users (when appropriate)
Did you mention an influencer or other company in your latest article? Maybe discussed a new brand on your podcast? Make sure to @mention them on Twitter!
The other user will be notified that you mentioned them, and will hopefully like and retweet your message. This helps you build connections with brands and influencers, and will hopefully extend your reach!
Start a conversation
End Tweets with a question or other conversation starter. This gives your audience a reason to respond and engage with your Tweet instead of reading it and moving on. A simple "what do you think?" goes a long way.
5 Upcoming Instagram Features You Need to Know About 🆕📲 #socialmedia #socialmediamanagement #socialreportsavestheday #instagrammarketing #instagram #instagramfeatures #socialmediamarketing #digitalmarketing #marketing #startups #agencylife #growthhacking https://t.co/4IqR4zkNU3— Social Report (@TheSocialReport) November 14, 2018
As strange as it may sound, try retweeting your old Tweets to expand your reach and get extra value out of old content. This essentially republishes old content, moving it back to the forefront of your Twitter page.
You can even automate reposting your old content using our Evergreen Content feature. This will automatically reschedule old social media posts, and ensure that you get the most reach on the content you worked so hard to make.
Run exclusive offers on Twitter
Hello Gobeauties! In honor of all the love and support our social media pages (twitter,facebook and instagram) have been receiving, we are holding an exclusive sale. Click the link for exclusive units for our followers only! https://t.co/DkQKeVasdJ#gobeautyny #blackfriday pic.twitter.com/fHLO57BGmv— GoBeautyNY (@gobeautyNy) November 8, 2018
Run exclusive offers on your Twitter account. This can be discounts, a pre-sale, or a buy-one-get-one-free deal. Whatever it is, make sure it's Twitter exclusive so your audience has a reason to stay tuned in the future.
Now that you've heard our top 10 tips for creating better Tweets, we want to hear from you. How does your brand make Tweets that convert? Share your knowledge with the Social Report audience in the comments.
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