Podcasts are no longer the world’s best kept secret. Did you know that podcasts have actually been around since 2004? The platform has really only blown up in the last few years as podcasts have taken their place as a cornerstone of consumed content by the mainstream.
Everyone’s got a podcast or two they love, and today we’re going to look at some of the best social media marketing podcasts you need to subscribe to in 2020.
We've handpicked the best of the best, and are only showing you podcasts directly related to social media marketing—not general digital marketing.
Let's check them out!
Casual Fridays
The Casual Fridays Podcast is an interview-style podcast hosted by Tyler Anderson, the CEO of the Casual Fridays agency. On the show, he discusses his personal experiences in social media marketing, and gives you actionable tips and tricks for your own work.
We're a huge fan of this format because it lets you see into Anderson's mind. His expertise really comes across, so you can be sure you're getting great content and opinions.
iTunes / Web / Agency Vista
Online Marketing Made Easy with Amy Porterfield
This podcast is all about making things real.
Amy Porterfield not only keep it real, she makes things possible. It’s all well and good to hear theory, but we appreciate that Amy’s focus is on how to take something and apply it in your work. And make it profitable while you’re at it. Bonus points for her mini-execution plans!
Savvy Social Podcast
The Savvy Social Podcast is hosted by Andréa Jones, one of our top marketers to follow in 2020! Each of her short-and-sweet weekly podcasts cover a different social media marketing tactic. This keeps things fresh, and makes it easy to find new ways to market your products.
A great episode for the new year is her episode on fitting social media into your marketing plan.
iTunes / Web / Agency Vista
Social Media Marketing Podcast with Michael Stelzner
Mike Stelzner is the founder and editor-in-chief at Social Media Examiner, one of the biggest social media blogs on the 'net. Each of the weekly sessions is hosted by Stelzner and a guest co-host, and you're taken through 45 minutes of insights, interviews, and new marketing methods.
Hashtag Authentic with Sara Tasker
Sara Tasker’s show takes hands-on expertise (she’s an Instagram master) and mixes it with fun, colorful topics you might not have connected with. Expect actionable tips mixed with theory on creativity, motherhood, community, and heartfelt authenticity. It’s a lot more than just social media, and her show is fun and surprising to boot. Complete Guide to Building Credibility as an Agency
Plus, we love her British accent. So relaxing.
Social Media Marketing Talk Show
Further, Social Media Examiner has a second podcast dubbed the Social Media Marketing Talk Show. Unlike Stelzner's personal podcast, the Talk Show is hosted by a different panel of Social Media marketers each week. This gives the show an awesome informal feel, and gives you tons of diverse insights.
Social Zoom Factor
Social Zoom Factor is a podcast run by social media guru Pam Moore. Geared towards business leaders, the podcast discusses different ways businesses can improve their in-house social content.
Moore focuses on giving listeners actionable marketing strategies in every episode—and she definitely succeeds. Some recent episodes discuss the importance of writing great social content, how to create a social and content calendar, and even different ways to use Facebook Live.
Social Pros Podcast
The Social Pros podcast focuses on taking you behind the scenes at companies like Ford, IBM, ESPN and other major companies. Hosts Jay Baer and Adam Brown dive deep into these brands' social presences, showing you how to emulate their successes.
Maximize Your Social
Neal Schaffer—another one of our top marketers—has hosted his Maximize Your Social podcast since 2013. He discusses different ways small and large businesses can use social media to improve all aspects of their businesses.
Even cooler, all of his podcasts are transcribed into blog posts on his website. So if you forget your headphones on your Subway commute, give it a read instead!
The Social Toolkit Podcast
This podcast only launched in the last half of 2019, but it's really developed a great following. With advice on social media marketing, the interviews differentiate by really focusing on the actual social media tools that you can use in your day to day.
Social Media Pubcast
Are other social media marketing podcasts too formal for you? Check out the Social Media Pubcast by Jon Loomer.
In each episode, Loomer sits down with an industry expert and discusses social trends and marketing strategies over a beer. The podcast takes a super informal approach to marketing, and sometimes steps outside of the social media realm and into more general marketing tactics.
Good Social Media Podcast
The Good Social Media Podcast has a different take on social media marketing podcasts. Todd Austin—the show's host—discusses growth hacks and marketing tips, and frequently dives deep into statistics around using social media.
For example, check out his recent episode about using social media on vacation. Austin and his guest discuss how people use social media on vacation, but also discuss how social media professionals can disconnect.
Twitter Smarter Podcast with Madalyn Sklar
Twitter Smarter is great for those that have customers who frequent twitter. Madalyn provides excellent strategy and tactics for tackling the most ephemeral social media network. Her best practice advice has helped countless brands across the interwebs.
With tips, tools, and resources, Madalyn Sklar can help you elevate your brand on twitter in no time.
The Marketing Book Podcast
The Marketing Book Podcast just hit its 250th episode and is still going strong. Each week, the podcast brings on a different guest co-host to discuss their experiences in the social media and digital marketing space.
This is awesome because it gives you new perspectives weekly, so you're learning incredible new concepts from people you otherwise wouldn't have known about. Recently one of our top marketers—Rand Fishkin—was hosted, so check out his insights!
That's a wrap!
Those are our top 14 social media marketing podcasts for 2020. In the comments, let us know what social media marketing podcasts you listen to. We're excited to check 'em out!
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