Is your boss having trouble determining the true return on investment of your social media campaigns? If so, you're not alone: 44% of CMOs say that they haven't been able to determine the impact social media has on their business, and only 20% say they've quantified the impact social has on their company.
But that doesn't mean social isn't having a real impact on your bottom line.
The folks at MDG Advertising recently published an infographic that shows why firms are having trouble measuring their social media ROI. The infographic takes us through how firms are measuring social media impact and where they're running into issues.
Take a look at the infographic and use it to guide your next marketing meeting. Look at how your company measures social media ROI, and see how you can fine-tune your strategy to provide the most accurate results to your boss. He or she will thank you later.
Here's the infographic: