Here's an example of Facebook analytics via Social Report:

Facebook Summary captures the essence of the page performance:Page Likes Summary

Overall Activity Timeline - how much activity is happening on your page, what the peak days are, etc.

Overall Activity Facebook Timeline

Engagement and Users Reached - provides the percentage of reach based on users and impressions.

Engagement and Users Reached

Activity and Engagement Distribution by Type - allows you to quickly see the types of engagement you are getting in relationship to other engagement events as well as in relation to your posting.

Activity and Engagement Distribution by Type

Engagement and Users Reached:

Engagement and Users Reached

Engagement and Post Impressions - how much of your impressions (especially if it is paid) results in engagement.

Engagement and Post Impressions

Friends and Fans Age - average age of friends and fans.

Fan Demographics - Gender - what is the base gender mix of your audience.

Friends Fans Age Gender Distribution

Fan Geo - reach by location. 

Fan Geo

Facebook Ads Reporting

  • Total Spend - how much has been spent in total across select (or all) campaigns
  • Spend for every 1,000 impressions.
  • Total Impressions
  • Percentage of impressions that creates actions
  • Total actions
  • Spend per action.
  • Ad Impressions and Actions Distribution - chart showing your the relationship between impressions and actions across a date range.
  • Ad Impressions and Actions Distribution by country - which country has the best response to your ads, which one has the worst.
  • Ad Impressions and Actions Distribution b age - which age group has the best response to your ads, which one has the worst.
  • List of all campaigns in the selected time period.

You can group ad campaigns together to build more precise views of your ad performance and add campaigns from multiple different ad accounts allowing to further compare and aggregate your data.

Total Spend Actions Impressions

Ad Impressions and Actions Distribution

Ad Impressions and Actions by Age

Facebook Audience Report

 

Audience Timeline - shows the audience growth during the period selected.

Audience Timeline

Most Engaged Friends - shows your top 50 most engaged friends and fans.

Most_engaged_friends.jpg

Audience World Distribution - percentage of audience per country.

Audience World Distribution

Audience World Distribution

Page Fans Languages - lists the amount of friends/fans per language.

Page Fans Languages, Age and GenderPage Fans Languages, Age and Gender

Posts Activity Timeline and Impressions:

Posts Activity Timeline and Impressions

Post and Engagement Distribution:

Post and Engagement DistributionPosts Types and Engagement Distribution

Post Performance:

Facebook Posts

Comment Activity Timeline:

Comments Activity Line

Commenter Gender:

Commenter Gender

Top Users By Number of Comments:

Top Users By Number of Comments

List of Comments:

List_of_Comments.jpg

Reaction Activity Timeline:

Reaction Activity Timeline

Reactions By Content Type, Distribution by Gender and Distribution by Type:

Reactions By Content Type, Distribution by Gender and Distribution by Type

Distribution of Reactions Received on Posts:

Distribution of Reactions Received on Posts

Distribution of Reactions Received on Posts

 Sample Reactions

Shares Activity Timeline - shows a daily number of shares during the selected date range.

Shares Activity Timeline

Shares - shows the list of posts and then number of times it was shared during the selected date range.

Number of Post Shares

 Best Time for Mentions:

Best Time for Mentions

Facebook Likes, Comments, Posts and Messages by Date of the Week:

Facebook Likes Comments Posts and Messages by Date of the Week

Facebook Likes, Comments, Posts and Messages by Hour of the Day:

Facebook Likes Comments Posts and Messages by Hour of the Day

The Facebook Performance Report provides detailed insights on the overall performance of your page.

Page and Tab Visits - shows the number of times your page/s have been viewed.

Page and Tab Visits

Page Impressions - shows the total number of impressions seen of any content associated with the page.

Page Impressions

Reach by Country:

Reach by Country

Reach by Country Graph

Referrals and Consumptions:

Referrals and Consumptions

Mentions Stats:

Most Mentions

The Number of Mentions Created About Your Account:

Most Mentions

Mentions by Post Type and Mentioners Gender:

Mentions by Post Type and Mentioners Gender

The Facebook Videos Report provides detailed insights on videos uploaded and posted in your account.

Video Uploads and Engagement Distribution by Type - shows a timeline of videos uploaded during the date range selected as well as the engagement (views and likes) garnered by the videos.

Organic vs Paid Views - shows a timeline of organic and paid views.

Most Viewed Video:

Most Viewed Video

Videos Uploads and Engagement Distribution by Type:

Videos Uploads and Engagement Distribution by Type

Organic vs Paid Watch Videos:

Organic vs Paid

Organic vs Paid Views:

Organic vs Paid Views

Videos Uploaded During This Period:

Videos Uploaded During This Period

Page Like Source and Paid vs Organic Engagement:

Page Like Source and Paid vs Organic Engagement

Daily Organic/Paid Page Impressions:

Daily Organic Paid Page Impressions

Page/Post Impressions and Page/Post Reach:

Page/Post Impressions and Page/Post Reach

Organic vs Paid:

Paid vs Organic