Influencer marketing is one of the fastest growing trends in social media marketing.
In short, it's when a brand partners with an infuential person in their industry. This influencer then makes content prompting the brand on his or her social channels to build brand awareness and improve the partner brand's reputation.
Vamp recently published an inforaphic on the top six infuencer marketing trends for 2018. The infographic is full of interesting statistics and a list of trends that are rocking the social media marketing world in 2018.
Here's a few interesting takeaways from the infographic:
- Vertical videos on Instagram Stories are proving to be lucrative to brands.
- 81% of consumers purhase products because they've seen them on social media.
- Influencer marketing creates up to 11x better returns than traditional marketing.