Social media apps are an essential part of any successful social media agency. The right social media management app lets agencies more efficently manage posting to multiple accounts, monitor brand mentions, and even automate tedious tasks like reposting old content. For many marketers, it's hard to imagine life without these apps.
But social media management apps can get expensive. In fact, some cost over $1,000 a month to license and maintain. But you don't have to break the bank: in this article, we'll show you the best social media management apps under $50 per month.
We'll give each application an overview and discuss its price, shortcomings, and whether or not we think the plan works for agencies. We've also included an easy-to-digest table with all of this information at the end of the article.
But first, what makes a good social media management app?
Social media agencies need more than just scheduling capabilities. Here's a list of popular features that most agencies require for day-to-day operations, and features you should look for when shopping for a social media management app.
- Powerful scheduling features. This is a core component of any social media marketing app. If you can't schedule content well, why use a social media management app at all? Make sure your app of choice has excellent scheduling features that fit with your agency's workflow.
- Analytics and reporting. This is key for any social media agency. Advanced analytics let you prove that you're providing real results to your clients. Some key analytics features to look out for include engagement analytics, network and account comparison, and daily reports.
- Multiple accounts for each network. This one's obvious: you need to be able to link multiple brands and social media accounts to your social media management app. In an ideal world, your social media management platform will allow for at least 5 accounts, but this isn't the case for all management apps.
- Support for all social networks. It's important that your social media management app supports all of the social networks where your clients are active. This means more than just Twitter, Facebook, and Instagram. Others include LinkedIn, Google+, Reddit, Yelp, and others. If your app doesn't support this, you may find yourself scrambling to find an alternative when a client joins another social network.
- Social listening. Your social media management app should have a listening feature. You can use this to keep a constant search going for your brand's hashtags, keywords, and account names. If someone mentions your brand on social media, you're notified right away.
- A social inbox. Your social media app should have a great social media inbox where you can view @replies to your brand. Use this to respond to support requests, see feedback, and otherwise interact with your customers.
The apps in question
Without further ado, here's the contendors! Many of these apps have multiple plans under $50 per month, so we'll compare the plan to closest to the $50 per month price-point.
- Social Report
With that in mind, let's dive in!
At Social Report, we make it a point to add new and innovative features to our platform on a regular basis. Offer excellent smart scheduling tools, in-depth analytics and reporting, and a social inbox that brings all of your brand's mentions into one easy-to-digest inbox.
Our Standard plan is $49 per month and includes five connected brands and 25 connected social media accounts.
Loomly is a new player to the social media management game. It has everything you'd expect from a full-fledged social media app (scheduling, posting, analytics) and number of interesting features, like a content calendar creator, post idea generator, and post previews.
However, its $45 per month Pro plan falls short when it comes to the number of social accounts you can connect: it only includes 15 connected accounts. If you need more than this, you have to upgrade to the Small Team plan that costs $90 per month and includes 30 accounts.
Buffer is one of the original social media scheduling apps that integrates with most of the popular social networks (but not the more obscure ones). The application recently added analytics and repoting features this year, so it's officially a full-fledged social media management app.
The application is limited when it comes to features, though. It lacks any kind of automation features and only works with the "big five" social networks. So while it may be good for running in-house social media for a small business, we don't recommend Buffer for agency use.
Buffer has a number of plans, but only two under $49 per month: its Free and Pro plan. Its free plan includes three connected social networks and Pro includes eight.
Agorapulse is a basic social media management app with solid posting, collaboration, and analytics tools. However, it doesn't support smaller social networks, its base plan includes just three social accounts, and it doesn't offer any type of white labeling.
You're limited to just three connected social media accounts on its $49 per month Small plan. Unfortunately, this makes the service unusable for agencies that want to stay under the $50 per month price-point.
MeetEdgar is social media scheduling application for small teams. Currently, the application supports scheduling posts to Twitter, Facebook, and LinkedIn. It has an interesting, self-scheduling content calendar that sorts posts by assigned category.
Beyond that though, MeetEdgar's feature set is limited. It doesn't offer analytics tools, scheduling to Instagram or Pinterest, or other features that are essential for agencies. Further, The app doesn't currently offer the ability to create team member accounts, and you can't link more than 25 social media accounts.
It's tough to price MeetEdgar for agency use because of its limited feature set. However, it may still be a viable option for freelancers or small teams of two or three that can share a single MeetEdgar account.
MeetEdgar only has one plan that offers 25 connected accounts for $49 per month.
HootSuite is one of the original social media management tools, and one of the best known in the industry. It has a full-suite of scheduling and analytics tools that agencies can use for all of their clients. HootSuite supports 35 different social networks too, so no need to sign-in to accounts manually.
However, HootSuite is still a hard sell for some agencies. It doesn't offer any sort of white-labeling features, lacks the ability to re-schedule old content, and has lackluster analytic features. Further, its $19 per month Professional plan includes just 10 social accounts and one user license.
Social media management features: concluded!
|Price Per Month||$49||$45||$15||$49||$49||$19|
|Connected Social Accounts||25||15||8||3||25||10|
|Obscure Social Networks||Yes||No||No||No||No||Yes|
And there you have it: the top social media management apps under $50 per month. Make sure to assess your agency's needs and look at how your agency will grow before settling on an application. This will save your agency money and frustration in the long-run, and ensure you have the best experience possible.
Need a new social media management app under $50 per month? Try Social Report today.