Low End Mac is a long-time favorite blog for Apple enthusiasts. The blog specializes in collecting and refurbishing old Apple equipment, but also covers new Apple products, posts how-to articles, and other Apple geekery.
The publication lost over 90% of its readership from its peak in 2007, but traffic has since been back on the over the past few years. This is in large part due to its wildly successful Facebook Group named—you guessed it—Low End Mac.
This Group is a place where retro (and not-so-retro) Apple enthusiasts can share their latest retro Apple finds, ask for product help, and discuss the latest posts on the Low End Mac blog. In this article, we'll show you what Low End Mac is doing right to grow its Group and, in turn, regain its readership.
Clearly written post guidelines
The Low End Mac Facebook Group has two set rules: you have to be a Mac enthusiast to join, and all posts asking for Mac help must follow a set of post guidelines. These rules are located in a pinned post on the Group to minimize confusion and ensure compliance.
Low End Mac is very open about vetting user profiles when they request to join the closed Group. They require all members to answer a Mac-related question when they request to join the Group. If the question is ignored, admins search through applicant's interests to make sure that they're a good fit for the Group.
Posting guidelines are simple: when asking for help, Low End Mac requires posters to list specifics about the Mac he or she referring to. For example, they require model number, CPU speed, software version, and other specifics. This keeps posts uniform and weeds out unhelpful, open-ended posts.
Take a cue from Low End Mac and vet all members and posts before approving them. This keeps all Group content high quality and makes sure that no spammers or bots join your Group.
Foster conversation around its blog posts
The Group's admins frequently post links to new articles with a small article teaser. For example, the post pictured above discusses Craigslist MacBook scams. The teaser gets the audience interested in reading the article and gives Group members a conversation starter for the comments.
These conversation starters work well, too. All Low End Mac blog posts have some sort of useful commentary in the Group, ranging from Group members making suggestions to the blogger to people commenting about their own experiences with the Mac or problem in question.
Massive welcome posts
Low End Mac's admins frequently post "welcome" posts to the Group. In these posts, all new members from the past week are tagged. This is helpful because it reminds new Group members that they're in the Group, and encourages existing Low End Mac members to interact with and welcome newbies to Low End Mac. It's more effective than you may think.
Now, start a Group for your blog
As you can see, Low End Mac does a great job of using Facebook Groups to promote its publication. Take a cue from Low End Mac's book and make a Group of your own that fosters high-quality conversation around your niche, and reap the benefits of increased readership.
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