Google My Business is a free tool from Google that helps business manage their online presence in Google and Google Maps. You can use the tool you use to add your phone number, address, restaurant menus, hour, and more to your Google listing. In other words: it's absolutely essential for any brand—especially those with a physical presence.
In this article, we'll show three reasons why you need to put your client's business on Google My Business right away. Use these tips to drive more bottom-line results to your clients today.
Puts your clients where their customers are looking
More than 75% of people find businesses through Google, so it's important for your client's brand's Google listing to be in tip-top shape. You can use Google My Business to add information about your company to your Google and Google Maps listing; like discussed earlier, this includes hours, phone numbers, and addresses.
Not having these on their Google listing will turn away customers. After all, who's going to to go to a cafe or shop if they're not 100% sure it's open? Make sure your clients (and your own company) have an up-to-date Google My Business listing today. Like, right now.
Link to blog posts and other content
Further, you can add links to blog posts, food and drink specials, post photos, and other content directly to your Google listing using Google Post. These posts will show up under your client's address in Google Search and Google Maps, giving you another outlet to promote the awesome content you've written for your client.
As of the time of publishing this article, Google My Business supports link, image, and video posts.
You can finally use Social Report to schedule posts to Google My Business. Learn more on our blog!
Google My Business gives you detailed analytics about who's viewing your client's Google listings and who's searching for your company. Even cooler, Google will give you information about the area surrounding the business like driving direction heat-maps, photo view-counts for other local businesses, and more.
This information is essential to any business and cannot be found anywhere else. Use it to better curate your client's menu, change advertising strategies, and become more competitive with other businesses in their area.
Get to it!
As you can see, Google My Business gives agencies a whole new way to "wow" their customers. Ready to implement it? Check out our tutorial on how to post links, photos, and videos to Google My Business.