LinkedIn recently published an official infographic on optimizing ads for its network as a part of its Secret Sauce handbook. This infographic is chock-full of ad optimization tips for Sponsored Content, Sponsored Inmail, and Dynamic Ads, so all of your LinkedIn bases are covered.
Some interesting takeaways include:
- Keep your ad copy under 150 characters for an 18% boost in engagement.
- Incorporate stats into your ad copy for a 162%(!) boost in impressions and a 37% higher CTR.
- Send your Sponsored Inmail messages from an employee account (instead of your company account) for a 16% higher open rate.
Each and every click and impression matters, so take these tips to heart when running your next LinkedIn ad campaign. See the whole infographic below and read the entire Secret Sauce handbook on LinkedIn's website. For more LinkedIn tips, check out this post.
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