Social media has a created such a robust channel for marketing and outreach to consumers that it's rapidly changed the way most of the population sees traditional forms of marketing. One could almost conclude, in 2018, that its became the traditional form of marketing. And for those of you that haven't checked the user stats lately, Instagram has become one of the best social media marketing platforms with over 500 million daily active users.
Digging deeper, small businesses have the opportunity to capitalize on this platform by connecting with potential customers and engaging with their current customers. The platform is very business friendly and offers many unique ways to boost marketing and sales, and as of March 2018, business profiles can schedule their posts for the day, week or month via Social Report.
Still not totally convinced? Check out this new infographic below: