Click here to read the important steps required before scheduling content to Instagram.

Posting on Instagram for Business

1. Compose your message and attach the photo. Note that we support multi-line posts; if you put line breaks - they will show up in posts as well.

Instagram composer window

2. If your image does not follow Instagram image guidelines, you will be prompted to edit the image:

Aspect Ratio - between 0.8 to 1.91
Minimum Resolution - 150 x 150
Maximum Resolution - 1920 x 1080

Instagram resolution

3. Once you click edit, the image resolution will automatically be adjusted to optimal settings. If it is an aspect ratio issue, you would need to select "Crop" and edit the photo based on the provided aspect ratio requirements. The image's aspect ratio and resolution will appear on the lower left part of the photo editor screen and will be marked RED if it doesn't meet the minimum requirements.

Instagram photo editor

4. Once done editing the photo, go to Advanced Settings to add a Place Location and Additional Comment (Note that this option only appears if you have Instagram selected as your target profile).

Instagram advanced settings

5. Once published, the post should now appear directly in Instagram with the location and comment:

Sample Instagram post via Social Report
Sample Instagram post via Social Report - comments 

Multiline Posting

Instagram does allow users the ability to put content on different lines and even have blank lines but they support it in a very special way. See the below image. On the left - post composed in Social Report, on the right, how it was posted on Instagram. Few things to note:

  • If you are just putting content on a new line - nothing special needs to happen. See line1 and lien2 on the picture. Just a simple line break.
  • If you are looking to have just a blank line - you have 2 options. Regardless of the approach, an empty line will show with a dot symbol on Instagram.
    • Leave the line blank
    • Place a dot on the line
    instagram_multiline_posting.jpg

Limitations

Instagram is still working on their publishing and as a result few limitations do apply:

  • While you can include the links in posts—they won't be clickable
  • Currently only one image can be posted
  • Posting of GIFs is not currently supported
  • Posting videos is not currently supported
  • Images must be within 0.8 to 1.91 aspect ratio range
  • Minimum resolution: 150x150 (lower resolutions will be scaled up to the minimum)
  • Maximum resolution: 1920x1080 (higher resolutions will be scaled down to the maximum)

Instagram is actively working on it and will add more features soon. Stay tuned for future updates.