Video 2018

In late February, video production firm BreadNBeyond published an infographic showing the state of video marketing in 2018. The infographic is broken down by social network and gives us a look at a number of statistics and up-and-coming trends.

Some interesting takeaways include:

  • 90% of Twitter video views happen on mobile
  • Videos shot with a square aspect ratio get 35% more views and 80% more engagement than videos shot in a horizontal aspect ratio
  • Brands will start to take their Instagram feed's aesthetics more seriously

See the full infographic below:

Video Marketing Infographic

Is your brand using video in its 2018 social media marketing campaign? Let us know in the comments.

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