It's no secret that Instagram Stories are on the rise. In fact, it's arguably the most important social media trend to come out of 2017. To illustrate this, Headway Capital published an infographic that shows the effect of Instagram Stories on small businesses.
The infographic opens with Instagram Stories stats, and then moves into tips for marketing on Instagram Stories. Some takeaways include:
- Instagram Stories increased Instagram usage by an average of 28 minutes
- 33% of the most popular Instagram Stories are published by businesses
- The highest times for engagement on Instagram Stories are Mondays and Thursdays between 7 pm and 9 pm.
- Viewers drop off after 4 seconds on video Stories, so make it catchy!
As you can see, Instagram Stories will continue to dominate the social media marketing space in 2018. Make sure your small business stays ahead of the game and embraces the trend early!
Looking to take your small business' Instagram to the next level? Check out our Instagram apps roundup.