It seems the day has finally come. Over the last 24 hours, Facebook announced via Instagram's Business Blog that it's making major changes to Instagram’s Graph API—which will soon allow all business profiles to schedule their posts.
The update—one of the largest requests we receive from our users—will eliminate the current process of scheduling a post in the dashboard, receiving a push notification and then manually posting via mobile.
The Update We've All Been Waiting For
While nearly all social media platforms on the market have implemented API updates to allow proper post scheduling via third parties like Social Report, Instagram has famously held out the longest. Here's what Instagram had to say on the matter:
“Last year, we began the process of updating the Instagram API to the Instagram Graph API, built on the Facebook Graph API. This change helps businesses manage their organic presence more effectively. Today, we're introducing new features to the API, such as allowing businesses to schedule posts, view posts they've been tagged in and view other business profiles.”
With Instagram's rising popularity and over 25 million active business accounts, we'd have to say the move makes a lot of sense.
So, What Does This Mean for Social Report Users?
While this announcement is a HUGE win for all involved in social media management, Instagram has chosen to slowly roll it out via a "closed beta." Additionally, the posting capabilities will be limited to photo-based posts, and not video-based posts, for now.
As a platform that has close ties to Facebook, we are currently in conversation with their team about allowing our users early access to the new post scheduling capabilities and are hoping to have an official announcement ASAP.
In the Meantime...
For users looking to take advantage of the update when it has officially set in, you'll need to be using an Instagram business profile.
If the Instagram accounts you're managing are not currently set up as business profiles, please check out our quick start guide to converting the profiles you manage from personal to business.
The article and directions included will help ensure you're set up for success once Social Report begins rolling out this new and exciting feature.