Facebook Video Performance Report offers detailed analysis of how the videos that you upload to Facebook perform. The report focuses specifically on:

1) Top performing videos - by likes, comments, shares and views.

2) Organic vs. paid video views.

3) Understanding of 3 second views (these occur automatically when someone scrolls down the feed) vs. 30 seconds views (these occur when someone actually takes time to watch your video)

4) Autoplay (automatic views - people scrolling down the feed) vs. clicks (people actually click on the video to watch it)

5) Detailed breakdown of how each video performed.

Facebook Video Performance Report

 

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