Our Optimization Report allows you to quickly and easily find the best time to execute your social media strategy. Instead of giving you the flat day and time (like most other tools do), we give you a research tool to determine the best time to post with respect to things that you think are valuable indicators. For example, you may not consider Twitter direct messages to be indicative of anything, giving you the power to exclude them from the report.
This is how it works. By default, when you open the report, you will see analysis that includes all networks and types of events across all profiles in the given project
The first chart shows you activity broken by day of the week. The second chart shows you activity by hour of day
Note that you can click on any bars to see what actually happened during that day or hour:
Now you can also utilize the filtering options to remove events that you don't want contributing to the best time analysis. Just check the "Filter" button.
Here is an example of focusing on Twitter time only:
You can quite easily use this information to properly time your social media activities. Based on this information, it doesn't make sense to tweet between 7 pm and 8 am EST, instead, we should be tweeting between 12 pm and 6 pm. This is why the report would be published at 3 pm as it is optimized time.
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