While there are a lot of articles providing tips on the best times to post per social network, it ultimately depends per brand since your target audience react differently from that of another brand. So how do you know the best time to engage within your community? Using Social Report's Optimization feature.
The Optimization Report tells you when your audience are responding best to. You can use this as a guideline when creating a posting schedule since it is broken down on a daily and hourly basis. This way, you increase the chances of better engagement with your posts.
When is the best time to tweet every Tuesdays? Now you can find out.
Begin by opening up a project and clicking on the Optimization report within the Cross Channel section.
In this report, you can see all of the activity within your profiles broken down by channel, the day of the week and hour of the day.
You can drill down by clicking on a specific day to see the trends. Here is an example of Monday engagement broken down by the hour:
Clicking on a specific hour will give you further detail of everything that happens during that hour:
If you are interested in what the best times are for a specific network or specific set of profiles, you can utilize the Filter button located right above the charts. Here, you will be offered a choice of specific events and or specific channels to include.
Note that you can also save filters for quicker access in the future.
We've created a video to show you how our optimization reports can help you:
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