Engagement is key to a successful social media page—higher engagement means a larger reach for your brand and more traffic to your blog or website. However, with 6,000 tweets sent out per second and 95 million photos shared daily on Instagram, getting the attention and engagement of your followers can be a daunting task.
Large brands backed by a huge marketing budget, celebrity endorsers, and a team of professionals will always have the upper hand, but that doesn’t mean you should abandon your social media strategy. Using tools and strategies available to almost every brand and social media manager out there, here are 8 social media hacks to level the playing field and boost your engagement!
1. Partner with Influencers
Influencer marketing is a growing trend in social media, and a whopping 94% of brands who use influencers believe that the strategy is effective. Bigger companies use celebrities, athletes, and models as part of their strategy, but smaller brands can also use social media users with a considerable following and high engagement on their accounts.
New shoe alert 🚨 Puttin’ in the late night work at the lab aka West Coast Iron Paradise. Took these new #ProjectRock @underarmour ROCK 1 prototypes thru their first brutal leg workout. They did well. My goal is to make these our best training shoe yet. By the time they’re ready for you, they’ll be battle scarred properly and engineered to achieve greatness. Now I go to work and put em thru the tests. #ProjectRock #UnderArmour #ROCK1s Available MEMORIAL DAY 2018
Influencers can help increase the credibility of your brand to their followers. Similar to getting a celebrity endorsement the traditional way, a partnership with a well-known personality on social media can make your brand look established and trustworthy. Lastly, partnering with an influencer can also boost your reach and expose your brands to a wider range of people in your niche.
2. Encourage Ratings and Reviews
People trust their peers, and 90% of consumers say they trust friends and virtual strangers, while only 33% say the same about ads. In that context, it's important to encourage your customers to post a review on your social media channels.
Your customer's positive reviews about your brand or service will likely encourage potential customers to take the leap. You can embed reviews onto your site with tools like Power Reviews, but enabling reviews and ratings on your social media channels like Facebook will make it easier for your fans to share their experiences.
However, make sure that your brand provides the best possible service it can. With the way users interact with brands on social media, positive reviews can start piling up, but so can negative reviews.
3. Repurpose Content
If you've spent a lot of time to research and write a blog post or article, there is a possibility that you can present it in different ways. Long-form articles are great for websites, but catching the attention of the audience and giving them information is different on social media.
Images and videos are big on social platforms, so you can use the information from your articles to create a short video tutorial, an infographic, or photo quotes. Instead of linking to your long-form articles, promote it as a series on social media where users can expect "new content" every week.
Turning your long-form articles into smaller, easily-digestible chunks isn't the only way to go. You can transform your article into e-books or a comprehensive Slideshare presentation for people who want to dig deeper and find more information about your niche.
4. Invest in Images and Video
Image-rich social media posts get the most engagement, and according to Go-Gulf, 43% of people like to share pictures on social media, and it’s important to use this to your brand’s advantage. Similar to our recommendations above, you can use long-form content to create infographics and images with nuggets of information.
Meanwhile, video is taking over the social media stratosphere. On-demand videos let your customers know about your products and services easily, and people prefer it over reading about product specs. In addition, social media platforms have auto-play features, which increases the chances of your videos getting the attention of your followers.
5. Constantly Promote
There are 65 million businesses on Facebook, which means you're competing with a lot of other brands for the consumer’s attention. This also means that your posts about your latest products or blog posts can easily be buried under a ton of content, so it’s essential to promote them multiple times.
The Social Report makes it easy to schedule and post your content across different platforms. The social media scheduling tool lets you compose, add a photo, and schedule your posts at different intervals to all your social accounts in one convenient place. There's also an easy way to publish and export your entire content calendar for easy tracking. This means your best content will be promoted on all of your channels even when you’re on vacation.
6. Stay Positive
Getting your followers to share your posts on social media is a great way to extend your brand’s reach. It's one thing for your audience to comment or like on your social media posts but it's a completely different strategy to get them to share. and it turns out, posts that generate a positive response is your best bet for more engagement.
To create a social media page with truly valuable and engaging content, your posts must focus on strong, positive emotions. Your post’s tone should rely on your audience and your brand, but in general terms, emotional language can help bring valuable engagement to your social channels.
7. Know What's Trending
Similar to positive posts, promoting a topic that is currently trending can get you more engagement. No matter if it's the trending topic of the day like #GoldenGlobes or an evergreen hashtag like #instagood, using hashtags that millions of people use is a great way to get your audience’s attention.
Use hashtags or topics that fit your brand or topics that your followers will find interesting. Try to avoid controversial topics like politics or religion unless your willing to get backlash for something your brand truly believes in. You can see trending topics via Google Trends or directly from your platform like Twitter's Events tab.
8. Generate Buzz
Whether you're launching a new product or opening a new location, generating buzz is an important part of your marketing campaigns. Generating buzz means creating, building, and sustaining the interest of your followers, and this means you need to wow them consistently.
One way to do this is by using branded hashtags for your campaign like Coca-Cola's #ShareaCoke. Similarly, you can a challenge that will excite your fans like the ALS Association’s Ice Bucket Challenge. Competitions, quizzes, giveaways, and funny posts (TNT's #DontKillSeanBean) can all work in your favor to generate buzz for your products and your brand.
Large brands may have a lot of resources at their disposal, but a there are strategies available for every company or social media manager to level the playing field. Use these 8 hacks to help boost the engagement on your social media platforms today.