Social media is a powerful platform for marketers to reach an incredible number of potential customers. There are 3.03 billion active users across different social channels, and marketers must use every tool at their disposal (especially tools that help you create visual content) to make sure their social media strategy is competitive and successful.
There are hundreds of tools available to track social campaigns, improve conversions, or create visually-appealing images to accompany written content. In this post, we rounded up the best tools every social media marketer can use to boost their social media marketing campaigns.
This convenient tool helps you determine which topic is being shared, liked, and commented on in social media. Simply enter keywords or phrases related to your niche in their search box (fitness, digital marketing, bitcoin, etc.) and Buzzsumo will search the cloud for related blogs, videos, forums, news articles, and more. It will also show how well the content is performing by providing quick stats about Facebook Engagement, Linkedin Shares, Twitter Shares, Pinterest Shares, links, and Total Shares. Use Buzzsumo to research popular topics and trends in your niche or industry and create content that you know your target market is interested in.
Snip.ly is a neat tool that adds a call to action to everything you share and allows you to drive traffic to a specific content on your website. It works by allowing you to create a banner with a custom call to action (ex. visit my new article now) and button (ex. link to new article) to any website (ex. Forbes, CNN, etc.). Once you finish setting up the banner, Snip.ly will provide a unique link to share on your social media sites. All the people who click the unique link will be shown the banner. It’s a quick and easy way to drive more traffic to a website, more downloads for an app, or more people to answer surveys using interesting content from around the web.
SocialReport is a powerful social media software that allows you to manage multiple accounts across different social media channels in one place. This tool allows you to track all your Facebook pages (as well as your competitors!), Twitter profiles, business reviews, blog posts and see how everything is working together. Similarly, you can schedule posts, monitor relevant conversations about your niche, manage communications between your team and your customers, and set automations on your social media pages through the site. Since all of your websites and social accounts are in one place, you can collect data, organize them, and create custom reports, so you can easily analyze your entire social media strategy.
If you've hit a wall with your lead generation campaigns, Socedo might be able to give you a boost. Using keywords about your niche or industry, the social media tool will generate leads based on people who engage or participate in conversations on posts related to the keywords. Once the keywords are set up, the leads automatically come in, so it is convenient for small business owners who are juggling multiple tasks at once.
PageModo helps you stand out among the sea of generic of Facebook pages through amazing visuals and custom tabs. Using professionally designed themes, you can create a custom tab on your Facebook business page and easily add photos, videos, maps, product information, coupons, and more to it. In addition, you can also use templates to create, manage, and track contests, sweepstakes, giveaways, and coupon offerings to keep your audience engaged. Their easy-to-use cover photo build also allows you to create visually appealing banners with custom images and text with no prior design experience required.
AddThis can show your brand to thousands of eyes on Facebook, Twitter, Linkedin, and Pinterest with ease. It allows your fans to share your blog posts, videos, infographics, surveys, announcement, and more with a click of a button. Users will never be inconveniently redirected to a different page, which can encourage more people to click on the share button. If you already have a small, engaged following, AddThis can make it very easy for them to share your content with their friends and family.
7. Social Toaster
Social Toaster is a fun way to increase your brand’s reach and reward your most loyal followers at the same time. It works like this: you develop a fan club and invite people to join. Then, Social Toaster pushes content to members of your club and encourage them to share it to their social networks. In exchange for sharing, superfans or those who share your content with the largest number of people will earn points they can use to get rewards. It’s a fun way for your customers to become brand advocates and get something in return.
If your social media campaigns are driving a lot of traffic to your website but not a lot of conversions, Picreel might be the tool to push your customers to make a purchase. Picreel works by tracking the movement of the visitors on your website. When a visitor decides to leave a page, the tool will serve up a “special offer” banner before they have a chance to exit. You can customize what the banner contains, what the offer will be, and where the banner/s are shown.
If you’re looking to add visual flair to your blog posts, Canva is one of the best free media graphics tools around. There is a paid pro version, but the website’s free version already provides hundreds of professionally designed layouts, photos, illustrations, and font types, so you can create engaging social media images with no previous graphic design skills needed. An added bonus is the option to choose dimensions based on the recommended sizes from Facebook, Pinterest, Twitter, and other social channels.
Tweetdeck makes it easier for social media managers and business owners to take their Twitter game to the next level. It allows you to view, manage, and Tweet from all your accounts along with the ability to schedule tweets for all of them in one interface. It used to be an independent app, but its recent acquisition by Twitter should speak to its power and features.
Social media is a great platform to market your brand and you will need every tool at your disposal to be successful. These 10 tools can help you launch, manage, track, and boost your marketing campaigns, so make sure to have them in your arsenal for 2018.