According to research, 24% of Americans age 12+ say that’ve listened to a podcast in the last month. Although this rise in popularity, there's still a lot of traditional marketers who laugh when they hear the word “podcast” and brush it off as a niche media format with a value proposition and even smaller audience.
On the flip-side, any successful digital marketer in 2017 will tell you that, from strategies to ideas, there’s tons you can learn from podcasts as a social media marketer. Below, you’ll find our the top 5 podcasts for strengthening your social media marketing game.
1) Social Pros Podcast with Jay Baer and Adam Brown
Jay Baer, from Convince & Convert & Adam Brown, of Salesforce, host the Social Pros Podcast. They are awesome storytellers, so you can expect to be entertained, as well as informed of course. Social Pros feature social media professionals doing real work for real companies.
2) The Social Toolkit with Jason Keath and Jason Yarborough
The Social Toolkit podcast is hosted by Jason Keath, founder Social Fresh, and Jason Yarborough, event director of Social Fresh. You’ll hear interviews with some of the best pros in the social marketing field as they talk about the tools, sites and software that they’re using.
3) Social Media Marketing with Michael Stelzner
Social Media Examiner has been one of the fastest growing social media marketing blogs of the decade. They not only get millions of hits on their website every month, they also host two large conferences.
4) The Marketing Companion with Mark Schaefer and Tom Webster
Mark Schaefer and Tom Webster who have more than 50 years of marketing experience in business consulting, writing, and research between them host the Marketing Companion, a very lighthearted and fun podcast to listen to.
5) Social Business Engine with Bernie Borges
If influencer marketing and advocates are topics that peak your interest, than you really should give this podcast a try. Bernie, the CEO of Find and Convert, is a speaker, author, and trainer. As a Dell Social Business Influencer, he has a lot of experience in the social media marketplace and with influencer marketing.