It's impossible to ignore social media, especially when more than half of the world's population is on it. It has become an integral part of everyday life for most people as well as brands trying to grow their business online.
According to We Are Social, the digital world experienced a spectacular growth this year. Here are the latest figures that will prove that you should be leveraging social media to help your business soar:
Source: We Are Social
Where better to advertise your business than social media, right? It's where people spend most of their time whenever they go online. Furthermore, 80 percent of marketers are already using social media to promote their brand. However, not all of them are doing it effectively. Many brands are still struggling with how they can best use social media to market their business online. It’s tough for some to build a relationship or form a connection with their audience despite pouring many hours and spending hundreds (if not thousands) of dollars on advertising and marketing.
Why is it that social media doesn't work for some businesses? It's because there are entrepreneurs that treat social media as a one-way street for self-promotion. Everything they share on their social media channels is all about them. They do nothing but pitch on their timelines regardless of how it makes their audience feel. Successful business owners know that it’s not all about their brand when it comes to social media marketing. It's about how you engage with the right people using the right content on the right platform online.
So, what are the most effective ways to promote your business using social media? Here are several suggestions you might want to consider if you want your business to do well online:
1. Enhance your visuals
Photos make any content visually interesting and it encourages people to click and share your links more.
According to WebDAM, a digital asset management company, posts that include images get 650 percent higher engagement than text-only posts. It’s no surprise why social media marketers worldwide are continuously working on their visuals because they’ve seen its power. They know how well visuals can grab the attention they want for their brand.
Furthermore, when you incorporate graphics or images in any of the content you publish online, it enables your audience to get a better understanding of your message. It also facilitates better retention of the information you want them to remember.
Socially-savvy entrepreneurs know how to effectively leverage their visuals when promoting content. They always aim to produce high-quality content for their social media channels because they know it is best way to drive user interaction.
Here are a few more compelling statistics shared by Louise Myers Visual Social Media:
- Tweets with images received 150% more retweets
- Facebook posts with images get 2.3 times more engagement
- 74% of social media marketers use visual assets in their social media marketing
- 37% of marketers said visual marketing was the most important form of content
It's best to plan your visual content in advance with the help of a social media management platform. Using this tool can help you identify what kind of photos or images will generate more engagement from your followers. It will dig into your community and help you analyze your audience’s demographics.
2. Work with movers and shakers in your industry
Influencer marketing is one of the most efficient and effective ways for brands to market their goods and services to people. When you focus on marketing activities around social media influencers and brand advocates, you can deliver a more authentic message to your audience. As per Expertcity's research, 82 percent of consumers are likely to act on an influencer's suggestion. That's because recommendation from friends, family and known influencers are considered top trusted sources and most credible form of advertising among consumers on social media.
Here are some of the ways you can collaborate with social media influencers:
- Give them creative control so that they can introduce your brand authentically to their large, engaged followers. Simply paying them to share your content won't do the trick. They should be personally involved and produce something exclusive for the project.
- Engage with influencers who match the values of your brand and influence your target market. You can use social media monitoring to identify key topic influencers online.
- Create a mutually beneficial relationship by giving them rewards or invitations to events such as new product launches. You need to show them that they are important by offering them to join important occasions.
3. Be more informative and share on the right platform
A fantastic way to gain more traction for your brand is to be more informative on social media. When you help people get the information they need, they will look to you as a trusted source. Consumers love to support brands that add value to their lives. They do not want to follow brands that only churns generic content, bland tweets, and irrelevant posts. So, think about the ways how you can be more engaging with your followers.
It's also important to concentrate on the social media platforms where your target audience is most active and vocal. Find out which one will give you the highest chance to engage with your fans. You can check the performance of each network by connecting all your accounts to a social media management platform. It can help you simplify your social media reporting and this tool will allow you to gain powerful insight from social data to make smarter business decisions. You will be better off determining the right social network for your business. Once you have identified that, you can focus on building your social media presence there. Figure where the best opportunities are by having accounts on various sites. This will help you commit to a social media platform easier.
A lot of social media marketers fail to truly maximize the potential of social media. So, if you want your business to succeed, consider these tips so you can serve and engage with your fans online more effectively.