Do you know that the first thing people see when they visit your Facebook page is your Facebook cover photo? This is because this is one of the most noticeable parts of your page. Consequently, you should ensure that you follow the cover photo best practices regardless of whether you are using Facebook for generating leads, closing your next sale, or creating a customer community. This makes it paramount to know how to create and optimize your cover photo. Here are 5 helpful dos and don’ts regarding your cover photo that will enable you to create the right impression.
Follow Facebook's Cover Photo Guidelines
Facebook has certain cover photo guidelines which are simple to abide by. Most people usually ignore these guidelines and think that as long as they have cover photos everything else is not important. You should take
time to read all the guidelines to ensure you are not going against any of them - here are some of the primary things that you should remember about your cover photo:
- The cover photo is public
- Your cover photo cannot be misleading, deceptive, or infringe on anyone else’s copyright
- You should not ask other people to upload your cover photo on their personal timelines
Facebook might decide to take action against your page if you are found violating the set terms. So, it is important to ensure you abide by the guidelines to avoid your page being pulled down because of simple things which you could have easily avoided.
Don't Forget About Those Using Mobile Devices
In 2016 Facebook reported that more than half of its users access it exclusively from mobile devices. This means that most people will be seeing your Facebook cover photo from their mobile devices and as a result, you should have them in mind while creating the right cover photo. While using mobile devices a larger portion of the cover photo is blocked because the page name and the profile picture are on the top of the cover photo.
Because of this, you should ensure that you do not put important information on the far right of your cover photo because this particular section is usually blocked while using mobile devices. Check out this diagram for an example of what portion of the cover photo is not visible on a mobile device:
Have A High Resolution, Simple Cover Photo
The absolute worst thing you can do is have a low-resolution photo be the first thing people see when they visit your Facebook page. That doesn't scream professional, now does it? People will often click off your page if they see either a poor quality profile or cover photo when visiting a Facebook page. So take the time to create a high-resolution Facebook cover photo - and no, that doesn't mean hiring a designer if one isn't in your budget.
Plenty of free, easy to use apps can give you a hand with creating the perfect cover photo, such as Canva and Fotor. Your cover photo should also have a single focal point that draws your attention in, versus the photo being "busy", so to speak. Think about the main objective you are trying to draw across with your cover photo, or what you want your target audience to get out of it, and make that the focal point of the cover photo. You can then add in filler graphics and text around it to spruce the photo up, as long as they don't distract from your main point.
The 20% Text Rule No Longer Applies, But Your Focus Should Remain Visual
The 20% rule on text was removed by Facebook back in 2013. This rule stipulated that your cover photo could not have more than 20% text. But this does not give you the freedom to use as much text as you want on your Facebook cover photo. This rule was helpful because it allowed usage of simple cover photos, but on the other hand, it was too restrictive especially to marketers. It is advisable to ensure that the text you use is concise and straight to the point.
This will ensure that the people who come across your cover photo are able to easily understand what you are trying to communicate. This is because the image will communicate more than the text regardless of the amount of text you use. Furthermore, most people do not have the time to read a lot of text and will just look at the image. Here is a great example of a Facebook cover photo that is striking the right balance between text and visual content:
Incorporate Your Cover Photo With The Rest Of Your Facebook Page
It is advisable to integrate your cover photo with other parts of your page to make your marketing efforts stand out. You can easily use different design elements to draw attention to various functionalities of your page. Some of the top ideas you can use to achieve this include combining your profile pictures and cover photo (use your profile picture within your cover photo in a nonchalant way).
You can also draw attention to the buttons on the right (call-to-action button) so that you lead your page visitors to other parts of your page. But regardless of the ideas you choose you should ensure they are also friendly to the mobile users for some ideas can only work on desktop computers. Therefore, through following the outlined guidelines you can make your Facebook cover photo more outstanding and therefore make your Facebook marketing efforts more effective.