LinkedIn has over 500 million users around the world. With that level of professional engagement, LinkedIn is a social network your business cannot afford to ignore. Yet, so many people are still left in the dark on how to expose their businesses on the platform and turn the growth into profits. Getting your brand to show up in LinkedIn's search doesn't have to be rocket science and we'll show you a some tips on how you can maximize your discoverability.
As Neal Schaffer says in his book, Maximizing LinkedIn for Sales and Social Media Marketing, "At the End of the day, LinkedIn is a business tool. It has a number of applications that allow us to discuss, share and interact with others, but when it comes down to it, it's simply a database of professional profiles."
The recent release of LinkedIn's “Search Appearances” provide an invaluable tool to reaching an audience and boosting your brand’s presence. As one of the largest search engines of professional people, it is easy to pass by it’s search features and not give value to it’s power. With this new release, we’ll help you understand the power of “Search Appearances” from LinkedIn.
With this new feature, LinkedIn gives users the power to see how many people found them via a LinkedIn search. This works on both mobile and desktop. That’s not all, other than seeing who it was that found them, users will be able to see the companies and job titles of the people who found them which is aimed to help them understand what kind of opportunities they may be a good fit for.
How this Can Help You
LinkedIn allows you to publish job postings, join and create Groups, but with this update of the search feature, you have another great way to drive business results, raise awareness, promote opportunities, and educate potential customers on your products and services.
As a business within the LinkedIn network, you may be wondering how this could ever benefit to your brand. Well, taking into account the new data, you can use this new information to help modify your profile to better your prospecting and brand awareness efforts.
By using this new data in order to mold the content that you create and share on LinkedIn, you’ll be exposing your brand that much more. For example, if you find that your profile is being seen by Marketing Students, you could modify a headline for a Linked in article. Here's what it could look like:
Understanding the type of people that are visiting your page, as well as where they're coming from can help you maximize your efforts to appeal to an audience you already have, or give you a competitive edge if you use it to create new content and modify your profile to attract a different audience.
Maximize your reach by understanding data
Using Social Media Management tools like Social Report can help you break down and understand the data from your social media profiles and ultimately help you create concrete strategies for posting and advertising.
With our powerful LinkedIn integration, you can break down your LinkedIn activity and performance using data such as follower growth, demographics, and top industries among them. By helping you schedule and post content as well as updates, we'll help you efficiently manage and monitor you LinkedIn growth.