With Social Report you can generate a report for the Ad Campaigns that you run on Facebook. To understand the report better, below is an explanation on each metric so you can customize the report depending on your needs.

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Total Spend - The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.

Impressions - The number of times your ads were viewed.

Actions - The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.

 

Screenshot_2017-09-08_00.20.13.pngChart showing your relationship between impressions and actions across a date range

 

Screenshot_2017-09-08_00.20.48.pngShows which age group has the best response to your ads and which one has the worst

 

Screenshot_2017-09-08_14.58.50.pngShows which country has the best response to your ads

 

Screenshot_2017-09-08_14.58.30.pngList of all campaigns in the selected time period

Spend - The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.

CPM (cost per thousand) - The average cost for 1,000 impressions.