Have you ever wondered why no one is responding to your content when a competitor does something similar and yet they get a lot of attention for it? A lot of businesses make the mistake of blasting links without a strategy. They think once they are registered on popular social media platforms and mindlessly posting updates, they're able to grow their reach organically.
Generating leads is one of the benefits most businesses get when they have successfully built a killer social media presence online. Not only are they able to convert their prospects into loyal customers, but they are also successful in getting people to fall in love with their brand.
So, if you're curious as to how well-established brands have successfully managed to connect with their audience while steadily growing their customer base, read on. We will share with you the ways how you can use social media as an effective tool to get customers to like you more online. Tip: It's all about the approach.
1. Face The Music And Own Up To Your Mistakes
Social media fails, social media blunders, whatever you want to call them, they are going to happen from time to time. While every brand would like to avoid them, social media is fast moving, and when many brands have multiple people involved with posting content, it only takes one slip of the finger for a mistake to happen and for a post to go out with a misspelling that offends people, or for an account to get hacked and for offensive posts or tweets to go out, and so on.
Instead of hiding behind the scenes when a social media blunder happens, you need to face the music and own up to it. The amount of credit you will earn from your audience from being transparent is mind-boggling and will go a very long way towards getting people to authentically like you on social media. Even in the case of being hacked, where the blunder isn't your direct fault, you still need to take responsibility for it and apologize, just like in this example we shared in the blog we wrote on How To Recover From A Social Media Blunder:
The key when a mistake happens is to respond as quickly as possible so your audience isn't left in the dark and left using their imagination to wonder what you are hiding. You need to let your audience know you are looking into the issue, then come back with a formal statement and apology once the issue has been resolved like we explain in the blog we linked to above. And throughout the entire process, be completely transparent, make no excuses, and your audience will love and respect you for it.
2. Share Useful And Valuable Content Online
Another mistake that a lot of digital marketers make is posting way too much self-promotional content. You lose followers if you keep on promoting your presence without thinking about your audience. So, how do you capture the attention and the hearts of your followers?
First, you need to make sure that your social media presence is something that is worth following. To do that, try considering their needs. See what they talk about in the comments section to know what kind of content will get you better engagement on. Keep an eye on developing trends, track activity across platforms with social media monitoring so you can create new opportunities and be considered as a valuable resource for your audience.
Next, consider using the 70/20/10 rule when publishing content on your social media platforms.
This was introduced by Crystal Vilkaitis who came up with a rule of thumb for digital marketers especially those seeking to be a great resource for their customers as it breaks down social media content into three categories wherein:
- 70% of your posts should benefit your audience and add value to your business
- 20% should be shareable content of other individuals and companies
- 10% should be promotional in nature
While this idea was geared more towards Facebook, the same principles can be applied towards any social media network. You should always approach social media like this - would you want to watch a TV station that was non-stop commercials? Probably not, so don't make your social media channel a non-stop sales pitch.
To grow your follower base, get people engaging with you, and to ultimately get people to authentically like you on social media, you need to provide them with content them provides actual value to them. Content that is so good they feel comfortable sharing it with their friends and family. Then when you do share promotional content, your followers will be much more open to it and your sales and marketing materials will resonate much more with them and you'll get the ROI you are looking for.
3. Delight People With Good Customer Service
People in the digital world can be ruthless especially when it comes to customer complaints and negative comments. We all know that no company is perfect and getting bad reviews is inevitable. However, this doesn't mean that valid concerns raised by customers should be neglected. Businesses should acknowledge the issue right away, take ownership if it's a mistake, and find a remedy to it. That's how you stop a problem as well as build a lasting relationship with your customers.
Remember that response time matters. According to a study by social software provider Lithium, people felt more negative towards a brand if they did not respond in a timely manner, while brands get more favorable reactions when they do. Timing is important when it comes to handling social media concerns, hence it's best to address the issue before it gets out of hand.
Did you know that Xbox holds the Guinness World Record for “Most Responsive Brand on Twitter”? Take a look at what their account looks like on an average day:
Some angry customers won't speak directly so they might probably tweet about it or publish a Facebook status instead. How do you make sure you are not missing out on important feedback? Track all mentions of your brand with Social Report's Search Agent feature and respond to all complaints and mentions using our Feed tool.
Check out these blogs we wrote on How To Build Customer Relationships Using Social Media and Ways To Increase Brand Loyalty Through Social Media for tips on how to delight people with good customer service and use that as a means to get people to like you on social media on a long-term basis by building a community feeling with your audience.
4. Engage With Your Audience
By regularly interacting with your audience, you can show the human side of your brand. You can also establish trust when you engage with people as it is easier for them to identify and relate to an entity that people can see as human.
Here are a few methods that you can use to interact with your audience on social media:
- Develop a deeper appreciation for the people in your audience by thanking them publicly on your social media channels. Whenever possible, reply to comments, messages, reviews, etc. using the persons first name to help form a deeper bond.
- Respond kindly to any mentions by users and concerns that are brought to your attention. This forms a part of your reputation since it will have a positive impact on you (as a business owner) and your brand.
- Add value to conversations with people you get to interact with. Let them know what you can offer and what kind of service or product they can expect from you.
Dedicate 5-10 minutes every day to engaging with your audience online. They take the time to comment on your posts or send your messages, so invest the same time in responding to their feedback to generate solid, ongoing conversation. You will see the long-term effect on your overall traffic and sales generated by it.