We don't generally recommend turning off link shortener due to the following functionalities that come along with it:
1. Link frames - adds a call to action to every link you share.
2. Performance tracking - lets you know how many social interactions actually lead to sales on your website (clicks and conversions).
3. Link preview modification for Facebook - allows you to customize link previews and change the image, title or description of a post.
But in the rare circumstance that disabling link shortening is required, you may do so by following the steps below.
1. Content group level
a. When scheduling a post: The option to disable link shortening will show after composing your message (Step 4 of 5).
b. From content groups: Go to Publishing > Select the Content Group > Click the gear icon under Target Profiles
Select the target profiles and click continue, you will now see the option to disable link shortening:
2. Project level
To completely to turn it off for the entire project, go to Settings > Project > Modify Project Settings > Link Shortener: Disable Shortening
Note that you may not enable link shortener at content group level once you have disabled it at project level.
As an alternative to our default link shortener (qoo.ly), you may opt to use a vanity shortener (please contact support if you're interested) or switch to another link shortening system (i.e. bit.ly).