Social media traffic can provide a wealth of traffic to your site. As you grow your social media presence, your ability to rely on social media traffic to your site increases. It becomes a known variable which you can better measure and use strategically in your marketing plans.
Funneling people to your website using social media platforms poses a challenge. Social media engagement requires careful planning, especially if there are budget constraints. If you’re already using paid advertising, it can elevate traffic. However, to experience continual new and return visitors, you will need to leverage social media.
Can You Accelerate Social Media Traffic Growth?
By joining a variety of social media platforms and using them to engage visitors and build relationships, you grow your social media traffic. Strategically plan your time and social media presence to ensure consistent availability to possible buyers, customers, and those loyal to your brand. Make time to walk them through your purchasing process and seek their feedback. You’ll get more new and repeat customers.
While each social network has its own distinct personality and audience, there are some guidelines which ensure an immediate increase in the social traffic your site receives. Keep in mind, visitors get to know your brand via your site content; keep it updated. Also, present case studies, blog posts, infographics, and more which encourage social media sharing.
Use these six steps to engage people on your social media channels and encourage them to engage with your website:
1. Capture Your Audience Using Visual Content
While you want visitors to engage with your message, it’s more often than not the visual content that gets them to stick around to hear it. Visual input and presentation assist people with making decisions. According to Adobe’s Q4 2013 Index, images in social media posts brought a higher level of engagement than all text posts - to the tune of 650% more engagement.
Visual content like product videos or demos give people greater confidence in their purchasing decisions. This visual support increases the likelihood of a purchase by 85% when compared to text only offers or reviews.
Hone Your Instagram Game
In the realm of social media, visual elements drive traffic to your website. Instagram provides an excellent resource for this purpose. Each day users share 80 million photos and videos. Despite the competition, you can standout by creating beautiful and distinctive content on Instagram. Instagram claims that its platform provides the greatest user engagement numbers in comparison to other social media networks (4.21%).
Use Instagram to showcase spectacular visuals that tell the story of you and your product. Include:
- Vibrant colors
- Top quality layout design
- High quality photography
- Story telling
- Unusual product or service perspective
- Targeted and well-planned
2. Plan For One-Click Sharing
The numbers show that most social media engagement activity occurs on mobile devices. According to ComScore, 65% of time spent on social media happened via a mobile device in 2013. Users read approximately 40% of news content on a mobile device rather than a desktop.
Given these facts, your content needs to be easy to access, mobile friendly and easy to share. Share button placement on mobile devices plays a critical role in driving social media traffic to websites. The difficulty of sharing content heavily influences whether or not users will.
3. Practice Better SEO
Don’t sacrifice search engine optimization (SEO) for shares. You want content sharing to increase your SEO determined browser ranking, not hurt it. Effectively applying SEO best practices to your content can:
- Help online visibility
- Increase sales/leads
- Build brand credibility and range
- Engage your direct audience
- Grow your social media traffic
Correctly optimizing your content for major players like Google and Bing offers great returns. A 2014 Advanced Web Ranking report, showed an average of nearly 72% of searches lead to a page one click. However, you need to be at the top. That percentage drops a great deal for a page two or three ranked websites.
Encourage Inbound Links
Encourage your social media visitors to share your content to increase inbound links. By promoting your content, you invite other channels to share it as well. As your number of shares increase, the odds of gaining new viewers and new prospects, increases as well.
Social Media Examiner does a great job at sharing various social media resources. Don’t forget to share others relevant content with an eye toward building mutually beneficial relationships.
4. Follow Your Audience’s Lead
Create a consistent posting schedule to build traffic. The more consistent you are, the more quickly you build a critical mass of content and the more likely you are to be seen. As your traffic grows, stick to your schedule. Track when your social media traffic peaks, so you can post while your audience is present, thus giving you a greater opportunity to engage with them directly. DowSocial offers up these tips for how often you should post on Facebook, Twitter, Google+, Instagram, LinkedIn, and Pinterest:
Develop a Social Media Publishing Calendar
Plan a schedule of post topics or ideas for every channel you use. It allows you to develop an overview of your schedule, publishing approach, and tactics. You can plan for campaigns, holidays, and special events.
5. Know the Competition
Differentiation is the key to social media success. You need to know how well the people in your niche are doing and how they are going about it in order to plan to standout. Identify key performance metrics and compare your shared audience’s response to your competitors’ social media posts. Use your analysis and the data returned to develop your own unique social media strategy.
Try to determine:
- Ideal post times and days
- High performing social media channels
- Frequency of response to comments
- Content published (images, videos, quotes, etc.)
Know What Your Followers Want
Use what you learn to insure your followers engage with your content and take the next step, visiting your website. High levels of engagement makes social media the successful marketing tool that it is. It’s the modern version of word of mouth. Learn which content earns the most comments, views, shares, or clicks. Use the information to refine your social media planning.
6. Never Stop Engaging Your Audience
Audience engagement is a key component of managing social media. Audience engagement levels act as a key indicator of social media management success. Do your best to focus on engagement before promotion to get the maximum benefits from your posts. If you question spending time talking directly to your audience, consider this:
- when ignored on social, 1 in 3 people go to competitors
- 34% of people prefer social media for customer care
- in Q1 2016, 957 messages on average needed a response (up 18% from Q1 2015)
- brands only replied to 11% of the people contacting them
Keep this in mind, as well, for another motivating factor on why you need to never stop engaging your audience. A study Twitter did showed how fast replies generate revenue. Check it out:
For more information on how to build customer relationships using social media, give this blog we wrote a read: https://www.socialreport.com/insights/article/115001002743-How-To-Build-Customer-Relationships-Using-Social-Media
Managing Your Social Inbox
Stay on top of your social channels and keep your traffic high. Effectively manage your inbox to increase your odds of success. You need to reply to comments and questions and do so meaningfully and consistently. When visitors engage with you on social media, they connect to your brand and want to support you.
You can grow your social media driven traffic and sales using these six steps. Keep your audience engaged, define your brand using social media, and your prospects should grow.