Social media marketing is a proven way to promote your business. After all, it allows you to build your brand and develop relationships in a cost effective manner. That said, it is important to plan appropriately before delving into the world of social media promotion.
If you are a beginner to social media marketing, it may be difficult to know where to begin. Fortunately, there are some specific yet simple steps to follow to ensure your social media marketing campaign will be a success. Read on to learn how to successfully implement your social media marketing strategy and ensure that your brand will remain successful and strong for the long term.
Social Media Marketing Strategy Tip #1: Know Your Target Market
Without a doubt, it is virtually impossible to conduct a social media marketing campaign if you do not know who you are targeting. Thus, you must figure out who your company is trying to reach through your marketing efforts. For instance, determine who your ideal customer is. What age are they? Are they students, parents, CEOS, or investors? Do they have children or grandchildren? Where do they reside? What other brands are they interested in? Once you have determined your target demographic, you are well on your way to creating a relevant marketing campaign that should stay relevant for the long term.
Social Media Marketing Strategy Tip #2: What Social Media Platform Does Your Audience Use?
The next step is to determine where your target audience spends the majority of their time online. For instance, do you cater to business people that spend time on LinkedIn? Or do you cater to students who spend a considerable amount of time on Facebook?
In the beginning, you should just focus on the social medium platform that your target audience spends most of their time on. After all, you do not want to spread yourself too thin. Once you have established your presence on this platform, feel free to join other social media sites that resonate with your audience.
Social Media Marketing Strategy Tip #3: What Are You Trying To Achieve?
Once you have determined what social media platform to focus your marketing efforts on, now you can determine what your business goals are. For instance, are you trying to (1) raise brand awareness and social engagement, (2) find leads for your business or (3) are you more interested in generating sales?
Your social media marketing strategy will vary depending on your specific marketing goal. For instance, if you want to increase brand awareness and engagement, you will post questions, pictures, and videos that encourage your audience to respond. However, if you wish to increase sales you may wish to focus more on Facebook ads. All in all, it is your specific marketing goals that will determine your social media marketing approach.
Social Media Marketing Strategy Tip #4: How Will You Achieve Your Goals?
Social media marketing success does require some time and effort on your part. Remember that in order to be relevant and timely, you do need to post to your chosen social media platform on a daily basis. That said, if you do not have the time to plan and post to your social media account on a consistent basis, you can choose to outsource these tasks to trusted professionals.
Social Media Marketing Strategy Tip #5: How Will You Organize Your Marketing Strategy?
In order to properly implement your plan, you must organize your thoughts in a cohesive manner. Therefore, you should take all the notes you have made thus far regarding your social media marketing campaign and create an actionable marketing strategy with them. Writing your goals down in this manner will help you to effectively execute your marketing plan and achieve your desired goals. Once this step is complete, you should focus on building a community and/or develop relationships with potential customers. As people tend to do business with companies and individuals they know and trust, this step is a “no-brainer”.
Social Media Marketing Strategy Tip #6: How Do You Go About Growing A Community Organically?
In order to remain relevant, you must find ways to make your business stand out from all the other ones on social media sites that are vying for your attention. After all, social media usage among both consumers and businesses is steadily increasing.
That said, it is important to grow the community surrounding your brand in an organic manner. By organic, we are referring to the number of users who have viewed your social media material through unpaid methods. These numbers include people who have liked, shared or commented on your posts, and also the people who found your content through the actions of other people on social media.
In order to grow your community organically, you can try the following methods:
- Publish a regular e-newsletter
- Hold fun contests
- Engage in two-way conversation with your followers
- Offer exclusive discounts and deals
- Ask interesting questions
Overall, while there are other ways to market your company, promoting your business via social media methods can be an interactive way to showcase your business and brand at an affordable price point.
Are you currently marketing via social media? If so, what marketing method do you employ?