Engagement is active participation of your members (i.e. friends, followers). From clicks on your links and commenting, to re-tweeting your posts and viewings of your videos. We measure engagement on a scale of 1-10.

Example. Say on a particular day you had (refer to the matrix below):

  • 2 likes on your facebook page = 2 * 7 = 14
  • 5 mention on Twitter = 5 * 8 = 40
  • 3 checkins on Foursquare = 3 * 7 = 21
  • Overall Engagement Points = 14 + 40 + 21 = 75
  • Daily Aver1age = (14 + 40 + 21) <divided by> (10 is total number of events) = 7.5

 

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 AddThis          Clicks, Shares  
 Blogger        Comments Clicks Conversions
 Digg      Diggs Comments Clicks Conversions
 Etsy            Orders
 eBay            Orders
 Facebook  Tags   Reactions, Checkins Comments, Reviews, Discussions, Tags, Mentions Clicks Conversions
 Foursquare      Checkins Tips Clicks Conversions
 Google+      +1s, Shares Comments Clicks Conversions
 Instagram      Likes Comments Clicks Conversions
 LinkedIn          Clicks Conversions
 Reddit      Reddits Comments Clicks Conversions
 Shopify            Orders
 Tumblr      Likes, Reblogs Comments Clicks Conversions
 Twitter      Favs Mentions, RTs, Replies Clicks Conversions
 Vimeo      Likes Comments Clicks Conversions
 WordPress        Comments Clicks Conversions
 Yelp        Reviews Clicks Conversions
 YouTube      Favs, Likes, Dislikes Comments Clicks  Conversions