Merriam-Webster defines sentiment as "an attitude, thought, or judgment prompted by feeling". Measuring sentiment as it relates to social media can be difficult and time consuming. No one has the time to read each comment, mention, etc. to determine the emotion behind each. But measuring sentiment is important as it helps you understand the general feeling surrounding the message you are pushing out to your social networks. You can, however, automate the process of measuring sentiment by using the Social Report search agent feature. Here's how:

Click on "Search Agents" then "New Agent".

Follow these steps to create a Positive Sentiment search agent:

And these steps to create a Negative Sentiment search agent:

Here is a short video also detailing how to create positive and negative sentiment search agents:

 

You can learn more about social media monitoring here - http://www.socialreport.com/social-media-monitoring.html