This is probably the most exciting feature addition that we have ever done just because of how simple it will be to use and how much positive impact it will have on our users’ publishing.
One of the key challenges in publishing content to social media is that it requires constant replenishment of posts to keep your profiles updated.
Effectively there are 2 biggest challenges:
#1 Most posts have much bigger potential then a one time publication. A post published at 9am is missing out of users who only check their social media in the evening. How can you smartly repeat posts?
#2 The day you don’t schedule posts is the day your audience forgets who you are. How does on keep their profiles always updated?
You can now solve both of these using Social Report. You can simply designate specific posts or entire content groups (categories) as ‘evergreen’. Our publisher will then automatically schedule theses posts based on your posting schedule.
How does it work?
1) Create a posting schedule for your project.
2) Mark as many posts evergreen as possible. To mark a post (or an entire content group) as evergreen – simply locate it in your calendar.
3) Now the system will regularly check your posting schedule and anytime there is less then 2 hours before an upcoming posting time and nothing was otherwise scheduled – the system will automatically grab the next available evergreen and schedule it.
We’ve put together this video that shows how to setup and manage your evergreen content
This additional video goes into further detail on how to manage your evergreen content and also how to use built in evergreen recommendation engine
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