This is probably the most exciting feature addition that we have ever done just because of how simple it will be to use and how much positive impact it will have on our users’ publishing.
One of the key challenges in publishing content to social media is that it requires constant replenishment of posts to keep your profiles updated.
Effectively there are 2 biggest challenges:
#1 Most posts have much bigger potential then a one time publication. A post published at 9am is missing out of users who only check their social media in the evening. How can you smartly repeat posts?
#2 The day you don’t schedule posts is the day your audience forgets who you are. How does on keep their profiles always updated?
You can now solve both of these using Social Report. You can simply designate specific posts or entire content groups (categories) as ‘evergreen’. Our publisher will then automatically schedule theses posts based on your posting schedule.
2) Mark as many posts evergreen as possible. To mark a post (or an entire content group) as evergreen – simply locate it in your calendar.
3) Now the system will regularly check your posting schedule and anytime there is less then 2 hours before an upcoming posting time and nothing was otherwise scheduled – the system will automatically grab the next available evergreen and schedule it.
We’ve put together this video that shows how to setup and manage your evergreen content
This additional video goes into further detail on how to manage your evergreen content and also how to use built in evergreen recommendation engine
One of the best things about social networks is the ability to share information you like, find interesting and valuable with lots of people. Businesses do it all the time to promote goods and services as well as increase their brand recognition with target audiences, experts use this as a way to promote their content and up their reputation and of course everyone wants to share the latest funny picture of their cat or dog or what made them laugh with their friends. The point is sharing content is vital and is one of the key elements of social media and actually the foundation of the world wide web.
Using RSS Content to Auto Distribute Content to Targeted Accounts
Now Social Report gives you the ability to select an RSS feed (yours or anyone else’s), select target accounts (i.e. your Facebook page, Twitter account, Linkedin profile) and share that content from the feed with people in your networks. The best thing? After defining your conversion strategy, you can track those campaigns. That’s it. Every new item in the RSS feed will be automatically posted to your targeted social properties. You can then download the reports and measure impact! Automation for sharing content at it’s easiest.
If you want to read more about the steps involved, we have a helpful walkthrough here on RSS syndication steps using Social Report or we have put together a step by step video that demonstrates how easy it is to set the feeds up, select target accounts and then set up conversion tracking for reporting.
We are proud of the new features we keep producing and we feel like this one really helps companies and individuals increase their ability to share valuable content with their targeted networks in a manageable way and now it’s completely trackable too.