Add a call-to-action to every link you share

Share Content. Drive Traffic.

Attach a call-to-action to every link you share by overlaying your own custom message onto any piece of content, creating an opportunity for you to include a call-to-action with every link you share

Keeping your social media profiles updated, fresh and engaging is no easy task. You are probably constantly thinking and looking for content ideas that would be interesting to your users. Does it bother you that once you do share this content and user interacts with it – clicks on the link to read that article – you loose the user? The user is gone off reading an article on another site. So much effort has been put into finding content that interests you users but once you post it – you loose that user to read and learn more about the topic from the author of the content you shared.

Seems like a waste….

Well, we have some good news – we have introduced a new feature that will enable you to continue to be a presence even after your users clicks on the link and leaves your social profile.

 

 

Link Frames

The idea of the link frame is simple. It is a frame with a fixed header and shared link content displaying right under it. Take a look at this tweet:

https://twitter.com/TheSocialReport/status/623524410218184704

Now, click on the link inside of this tweet. You will be taken to the article but notice the header. It is completely custom! We shared this article with our followers, our followers clicked on the link but we continue to be a presence – our followers are still aware of our brand and are still able to click on our action button.

Pretty cool, heh?

We’ve put together this video which will show you exactly how to get this setup.

 

 

 

Daily Dose of Social News

Social Report is constantly absorbing feedback and developing new ways to maintain it’s place as the leader in social media analytics. With that in mind, we have developed the Daily Digest. One of our most recent updates to our services, Daily Digest sends a summary of the user’s social media presence via email. Detailing mentions, keywords, conversations and more this is simply a great tool to make monitoring those channels and staying engaged.

The daily update can provide you or your client with updates, new followers or mentions on Twitter, new channel subscribers and comments on YouTube, new comments on your blog or Google Analytics breakdowns. For those with a busy lifestyle wishing to be able to direct their social media accounts, and analyze the information in bite size chunks, this is excellent.

I must say this has been exceptionally useful for us at Social Colleague, we have been able to deliver a consistent message across various platforms whilst juggling various client accounts. The Daily Digest has enabled us to take the relevant information and break it down, feed it back to our clients and review our services. If you are a user of Social Report for your own business this still has great value. You can cut down the time you spend analyzing your social media and profiles, messages, engagement and interaction and simply allow the information to come to you, whilst you spend the time more wisely engaging those fans and followers.

The email itself is intuitive yet simple. It’s so easy to read and use, each network has it’s own segment of the email and is communicated with exceptional ease. If you haven’t tried it yet, why not give it a go; it has saved us and our clients a huge amount of time and it can do the same for you.

Follow Rate – Twitter Follower and Friend Legitimacy

You might have noticed that many Twitter users follow a lot more people than follow them back.  An immediate thought that comes to mind is: “What are these people doing?”  The answear is simple – they are exploiting Twitter user sentiment to follow people who follow them. Their thinking might be: “If I were to follow 1000 then 100 are bound to follow me back“. That might be the case, but having people follow you that are not at all interested in your subject matter will not lead to any profits and might even hinder others’ perception of your online profile.

To help you better identify and distinguish between your associations, we have assigned a Follow Rate to each Twitter user. A Follow Rate is a ratio between people that follow a person divided by the number of people this person follows. The chart below shows a few examples and their meaning of the different Follow Rates that might be assigned to a Twitter user:

Followers   Friends   Follow Rate   Conclusion
1000 100 0.1 Really good
100 1000 10 Very suspcious
1000 1000 1 OK, person probably follows every back

Follow Rate of 1+ signals that this user might be involved in spamming or crowd chasing.

We have created 2 charts (one for followers and one for friends) that will allow you to keep an eye on Follow Rate. You find them on your Twitter dashboard, in “Followers” section.

Here is an example:

 

Measuring Social Distances

Measuring Social DistancesYou don’t necessarily need a tape measure to measure distances. It’s possible to measure the distance between two locations using sound. Sound waves travel at a predictable rate. Knowing the velocity of the sound wave, and the time lapse between the initial sound and its echo, you can determine distance to and shape of remote objects.

How is this related to Social Media?

Your social accounts are basically social spaces. Although you may think of degrees of separation as your distance to your friends and fans, in reality that calculation is in no way representative of how close you and your connections really are.  Social closeness is basically a question of how responsive your network is to what you have to say. What is the likelihood that you will get a response from your network?

Knowing this gives a holistic sense of the response you can expect from your friends, fans, connections and followers.

Let’s try this. Come up with a list of messages on different topics and send them to our channels. Let’s take few topics on sports, politics and finance. We will then measure the response (a click) for each message we send.  By the way – trying to think of response as something other than click – an impression or reach is too superfluous and will take a lot of convincing.

Our result table might look like this (expressed as % of total users, but we can also express as total clicks):

Topic Facebook Twitter Google+
Politics 76% 18% 5%
Sports 12% 4% <1%
Finance 7% <1% 9%

These categories are clearly way too general. In real world you may want to create such matrix complete with very granular subcategories (i.e. types of sports, type of political news, etc).

Few interesting conclusions based on these results:

  1. Twitter users are not interested in Finance.
  2. Google+ Users are not interested in Sports.
  3. Facebook users are really into Politics

This may seem like a fairly straight forward exercise, but without a tool that can properly conduct these field tests for us, the task can be quite daunting.

Social Report’s social publishing toolkit is quite useful here. Here is what you can do:

  1. Setup few campaigns (perhaps one for each topic).
  2. You can either create campaigns with your own content or simply take any RSS feed and use it for you content.

You can quite easily create 3 campaigns by simply using CNN’s, ESPN’s and CSPAN’s RSS feeds readily available online. Your users will now be getting your tweets and posts complete with information snippets from these channels.

What’s next?

Next is data analysis. We offer a number of dash board like visualization for you to play with. You can also simply download the data to excel too.

Here are also few useful links to tutorials
RSS Syndication and Social Content Distribution

Social Publishing – publish to your social channels like a pro

 

Adding Value to Your Social Media Presence

Adding Value to Your Social Media Presence

Throughout my experiences on the web, I’ve seen far too many companies just go through the motions when it comes to using social media in online marketing. They heard somewhere on the internet that social media is important for online marketing, so they made a Twitter account and Facebook page for their business and figured that was that.

Well, unfortunately just having a social media presence is only the first thing you need to do in a long strategic process of making updates, corresponding with your audience, thinking of innovative ways to deliver your content through social media, and a whole host of other tweaks and considerations.

Updates are make or break

There are two ways to consider updates as you make them, and I suggest you take both considerations into account before posting any tweet or update. The first consideration is that every update should have a purpose, not for you or your company but for your audience. Before updating, think about whether your audience even has a need for the information being posted.

The second consideration is that every update should be fun or enticing. This may mean improving the titles of the content you are trying to market through social media. This also means coming up with short, concise descriptions of your content that will lure in new customers and audiences. Always seek a more attractive and exciting combination of words, but also be sure not to mislead or oversenationalize.

Make your feed a content resource

You should actively look for ways to provide more or clearer information than your competitors. Research how your competitors are using social media, and offer a better experience than their current setup. If you are providing information that would otherwise be hard to find on one site or in one feed, then you are definitely on the right track.

Interact with your audience

One of the primary functions of social media is to provide a means of communication between two entities. Yet I am surprised how few companies seem to take this principle to heart. Of course the most obvious thing you can do is respond to inquiries on your Facebook page and @mentions to your Twitter. Beyond this, you should take active steps to find out what your customers or audience want. Ask for feedback. When you have two options to deliver a certain type of content, poll through social media which delivery method they prefer. In general, updates that end with questions receive more attention and more responses than those that don’t.

Experiment for the optimal publishing time

You may have to do a little bit of testing to determine when would be the best time to post updates and content for your audience, but really just a combination of good logic and close observation should work well. Be sure to check likes, comments, @tweets, and retweets to get a decent grasp on who gets your updates when. Your most vocal audience should count for a lot as their clamor will likely help your clamor.

Experiment for the optimal social media outlet

Remember that you aren’t just limited to Facebook and Twitter. There are several specialized social networks such as Dribbble for graphic designers and then there are also other online venues to consider as well. Keep in mind that you don’t have to necessarily create an account to access certain social media outlets (although I would recommend creating an account when and where you can); for instance, I know through Twitter several different people who keep Tumblr blogs, and apparently I will ask them to share a post on their Tumblr as well as Twitter accounts.

By-line:

Mariana Ashley is a freelance writer who particularly enjoys writing about online colleges. She loves receiving reader feedback, which can be directed to mariana.ashley031@gmail.com.

Brand Audit Best Practices

Social chatter and noise can be very distracting when you try and measure what is being said about your company, key industry concepts and your site.   And as we all know the social networks are ever changing. We think conducting a brand audit is a good first step and a key elements of a successful social media monitoring campaign.

 

Brand Audit As A Baseline

 

Having an analytical baseline is a good starting point.  Some key points to look at when doing the brand audit are:

Volume of Conversations
– Sentiment & Tone of Conversations
– Brand Attacks
– Customer Service Issues
– “Attaboys”
– Influencers
– Locations
– Sources

After getting all the data you find relevant, map it out.  Social Report will even let you export the data to make it easier.  Even if you have to use Excel to map it out, know what is being said, by whom and how often.

 

What Opportunities Are Present

 

With the right data, organized correctly any social media professional can look for the opportunities that the social graph is showing you.  Expediency in getting data and feedback is a key element of social media marketing, so watching frequently for social trends is crucial.  A few opportunities to monitor, advance and in some cases save your brand can include:

– customer service slip-ups
– confusion about your product
– brand attacks by competitors
– employee PR issues
– press that is praising your brand

Remember though, this audit can’t tell you everything.  Think of the brand audit as a global thermometer to gage the what, the who and the where of social conversations.  Knowing what the outcomes are versus what the expected outcomes are, is the first step to getting any social media marketing strategy on track.  Social media is no magic bullet but it can make the difference in many company’s bottom line with the right data.

Change is Necessary in Social Media

There is an old adage that goes “change or die” and in today’s technology marketplace that is definitely the motto that drives much of the business practices in companies, ours included.

 

Social Media Networks Change Constantly, Rapidly

 

They have to keep up with changes with competitors, changing laws, marketplace demands and innovating technology.  It’s a good thing for you and your business although at first it can seem overwhelming to the uninitiated.  At Social Report, our social analytics tools, monitoring capabilities and discovery agents are constantly being updated and kept in sync with changes in the marketplace and to the networks we monitor.  We have had a rash of changes recently and thought we would take a break from discussing strategy and show off a bit of what’s been going on around here recently.
 
New Design!

Our website and our tool underwent a major design overhaul both for look and feel and for usability.  We love the way it looks and from your feedback so do you!  We are always open to hear more feedback so keep it coming!

One of the ways we re-engineered the tool was to rework the dashboard and here are some key changes:

 

Project Oriented Layout

Organizing your social and web properties is key. Whether you are doing it for your business or for your clients and customers, being able to manage them in logical groupings (projects) helps with reporting, clean separation of reporting data and with aforementioned ability to manage team access.

There is no limit to how many projects you can setup.

 

Team Access

 

Manage team and customer access to your projects. Setup authorized users who will be able to access the projects. Control their level of access (i.e. reports only, or campaign publishing, etc). You can finally stop sharing a single login, get others to help out with your day-to-day operation and perhaps even take a vacation!

 

White Label Management

 

White label and re-branding is now fully automated. Upload your logo, setup your domain, and customize links. This is available to all Agency and Ultimate subscribers.

 

Affiliate and Reseller Portal

 

There several great features offered in our reseller program like ability to sell our standard packages as well as ability to create your own subscription plans. Our latest version offers you full control over this as well as provides thorough reporting that enables you to track your reselling performance and earnings.

 

Exporting Data

If you are using SocialReport already you know we have some great reporting options. It is possible, however, that sometimes you may have a need to present a data in a special way. Instead of trying to build a complex web based utility that would enable you to do that, we’ve take a much simpler route. You can now download your data and build your reports utilizing the tool that does it best – Microsoft Excel!

 

Again our users have made all this possible.  We love to hear from you and we appreciate your support.  Onward and upward, my friends.

What A Good Social Media Marketer Already Knows

There are few who are social marketers that actually love analytics. Likewise there are few who write marketing copy, status updates or builds communities using social networks that love statistics. We are social people who like being social. That’s what makes us good at social media. Social media professionals are far more expressive than analytical. However, our job as professionals demands that we be analytical as well.

 

Objectives & goals set us apart as professionals

 
The thing that separates us from the non-professionals is that we have objectives and goals and are held accountable for creating demonstrable results. We need an easy to use tool to help us to justify our time and marketing direction to our clients. We need a tool that helps us to course correct. It’s necessary to move towards our goals and objectives. SocialReport focused on finding solutions to reporting and analytics problems and helping people to succeed with their social marketing campaigns. We need a powerful but easy to use tool set to measure and monitor our online activity.

 

Social media is social. It’s about people. It’s about getting others to see a little bit of themselves in us. It’s about being friends. It’s about creating a community. It’s about converting followers into fans of our brand, product or service. It’s about being genuine and authentic. It’s a people business and as people, the majority of us are driven more by emotion than actual facts. Every good sales person knows this. How people feel about our brand is critical.

 

I can back this up by discussing more complex concepts such as cognitive linguistics, ambient awareness, managing and understanding different the types of personalities, individual communication strategies and behavioral science.

 

In the end, most of the time, people don’t know why they respond to things or what they are actually revealing through their responses. The truth is, it doesn’t really matter either. I just need to know how to create the right stimulus that people will respond to and how to create the right emotional attachments to the brand. I also want to write in a way that allows people to create mental anchors to the brand. But first, I have to give them a reason to listen and to care. That starts with me. I have to care first and I must be genuine about it.

 

Social media isn’t a megaphone

 

One-way marketing messages do not and will not work in “social” media. Conversation does. The only way to get around this, is to have an already established brand that has been running a successful traditional marketing campaign for a long number of years or a news service and even for many of those brands, they are successful in the social media space because they are responsive and conversational. There are a massive number of case studies to support this.

 

af•fin•i•ty [uh-fin-i-tee] noun

1. a natural liking for or attraction to a person, thing, idea, etc.

2. a person, thing, idea, etc., for which such a natural liking or attraction is felt.

3. relationship by marriage or by ties other than those of blood (distinguished from consanguinity).

4. inherent likeness or agreement; close resemblance or connection

 
In the end, social is a two-way and not a one-way communications device. Increasing engagement is directly proportional to increasing stimulus. What I am looking for is intensity of feeling towards the brand and increasing the intensity of conversation around the brand.

 

Be a good host

 

In many ways, services such as Twitter are like a talk show. We need to relate with our audience. That means breaking the fourth wall. Talking at people instead of talking with people is not social. It’s not networking. It’s advertising. Advertising is also good but that’s not the purpose of a Twitter account or even a Facebook page. They are PR tools and I’m acting as a spokesperson. I’m not giving a speech. I’m participating in a conversation around my brand and with my community.

 

Think about going to a party and not listening or responding to conversation. Imagine going to a party and just talking and talking and talking… Not a two-way dialog but just talking at people. Twitter and Facebook are the same way. My job is to gather a crowd. That means being witty, funny, engaging and interesting. It does not mean making pitch after pitch. That approach doesn’t work in real life. It doesn’t work online.

 

Try SocialReport for free for thirty days and see what the data tells you about your social media campaigns.

Social media isn’t a speech; it’s a conversation

Social media isn’t a speech; it’s a conversation. It’s relationship-based selling unless one already has established their brand through traditional marketing. A big part of having a social media presence is being present and participating in an ongoing dialog with our audience.

 

Investigate

 

What do people want? What are their needs? In the case of SocialReport is it really monitoring and metrics? Not really. It’s higher engagement and increased affinity for the brand. Monitoring, analyzing, and metrics are a tool and a means to an end. It’s how we as marketers know if what we are doing is working. Do more of what does work and less of what doesn’t work. The only way to make incremental adjustments to our messages is to track and analyze. The real problem that requires a solution is increasing actions taken on what we post and ultimatelysales conversion and/or click-throughs (in the case of a blog property).

 

How do we increase actions taken on our status updates?

 

It’s not through one-way marketing messages. Nobody likes to be sold. Everyone likes to buy. Don’t post about the features of your product or service, post about the benefits. How can I help people? What problems can I help them to solve? What can I do for my audience. How can I make it about them and not about me?  Social media is unique in that it is a two-way communications device. Twitter and Facebookand just about every other social site’s primary functionality is as a conversational tool. (Ads and other features are secondary to the ability for people to communicate messages to oneanother.) Think about this for a moment. What do we call these groups of services? Social networking? Social media? What is it that we do? Social marketing.

 

so•cial [soh-shuh l] adjective

1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.
2. seeking or enjoying the companionship of others; friendly; sociable; gregarious.
3. of, pertaining to, connected with, or suited to polite or fashionable society: a social event.
4. living or disposed to live in companionship with others or in a community, rather than inisolation: People are social beings.
5. of or pertaining to human society, especially as a body divided into classes according to status: social rank.

 

We use words like “social” and “community” for a reason. The online services that we use arecalled social networking services for a reason. These are not one-way communication devicesintended for marketing messages. What we are trying to accomplish is to convert followersinto actual fans and promote affinity for our brand. To borrow from Liz Strauss, we have to give people a reason to care. I find myself constantly asking the question, “Why should people care?” A lot of social media is Sales & Marketing 101: It’s not about me, it’s about them. It’s always about “them” in social media.

 

Increasing Engagement

 

The solution to increasing engagement across social networks is to be social; to engage and to interact. To provide status updates that are personally relevant and useful to both Twitter andFacebook audiences. (And most other social networking sites.) Bombarding social propertieswith marketing messages does not work. Direct selling and waging an ad campaign on a Twitter page or a Facebook page does not work. If I identify and solve a problem for people, that will work.
 
Again using SocialReport as an example; the challenge that SocialReport’s audience has is, “How do I increase my engagement, drive actions based on my status updates, increase my reach,increase my number of impressions, and increase the volume and intensity of conversationaround my brand? How do I get my brand to stick in the mind’s of my readers?” Those are the problems that need to be solved. The ancillary problem is, how do I measure if I’m solving those problems? That’s where Social Report comes in.